Booth Staff Behaviour

Klaus Solberg Søilen
Additional contact information
Klaus Solberg Søilen: Halmstad University

Chapter 2 in Exhibit Marketing and Trade Show Intelligence, 2013, pp 15-79 from Springer

Abstract: Abstract People-at-the-booth skills is an area of exhibition management which has been seriously neglected both in theory and in practice. Research by Susan Friedman (2004: 23) shows that half of all companies say they provide training only immediately prior to an exhibition. At the same time, there are significant differences among companies’ lists of dos and don’ts (Pitta et al. 2006: 162). Research also suggests (Tanner 1994) that booth staff training is inefficient. Another finding suggests that current training leaves a great deal to be desired, which comes to much the same. In other words, this is an area with great potential for improvement.

Keywords: Potential Customer; Potential Buyer; Seller Adapt; Trade Show; Show Organizer (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-36793-9_2

Ordering information: This item can be ordered from
http://www.springer.com/9783642367939

DOI: 10.1007/978-3-642-36793-9_2

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().