Pre-show Planning

Klaus Solberg Søilen
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Klaus Solberg Søilen: Halmstad University

Chapter 4 in Exhibit Marketing and Trade Show Intelligence, 2013, pp 109-122 from Springer

Abstract: Abstract Once the trade show starts, there are few opportunities to change anything. It is like a roller-coaster ride. Once you are strapped in, all you can really do is enjoy the ride (or not). Whatever you might have liked to do differently before you started, it is too late now.

Keywords: Sales Promotion; Marketing Plan; Trade Show; Marketing Budget; Electricity Assistance (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-36793-9_4

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