Overcoming Growth Barriers

Ralph Krüger and Andreas Stumpf
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Ralph Krüger: AMC GmbH & Co.KG
Andreas Stumpf: AMC GmbH & Co.KG

Chapter Chapter 5 in Brand Growth Barriers, 2013, pp 75-107 from Springer

Abstract: Abstract Whichever focus barrier you’re dealing with, you’ll always find a solution. And once you’ve done that, you have opened the door to new growth.

Keywords: Target Group; Purchase Intention; Brand Image; Brand Position; Sales Staff (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-3-642-37108-0_5

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DOI: 10.1007/978-3-642-37108-0_5

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