Extreme Trust: The Competitive Necessity of Proactive Trustworthiness

Don Peppers () and Martha Rogers ()
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Don Peppers: Peppers & Rogers Group
Martha Rogers: Peppers & Rogers Group

A chapter in Marketing Wisdom, 2019, pp 1-16 from Springer

Abstract: Abstract Most businesses today consider themselves to be trustworthy, and by yesterday’s standards they are. They post their prices accurately, they try to maintain the quality and reliability of their products, and they generally do what they say they’re going to do. But that’s as far as most businesses go, and by tomorrow’s standards it won’t be nearly good enough. Not even close.

Keywords: Extreme Trust; Trustworthy Company; Rogers Group; Verizon; Screen Actors Guild (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-7724-1_1

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DOI: 10.1007/978-981-10-7724-1_1

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