Who Do You Want Your Customers to Become?

Michael Schrage ()
Additional contact information
Michael Schrage: Massachusetts Institute of Technology (MIT) Sloan School

A chapter in Marketing Wisdom, 2019, pp 115-126 from Springer

Abstract: Abstract Disruptive innovation continues to transform markets, industries and expectations worldwide. That clever new Chinese social media feature can inspire startups and threaten incumbents in Boston, Berlin and/or Bangalore. New value can come from anywhere and everywhere. Customers and clients, not just rivals and competitors, now drive and determine disruption. My clients and classes live in this disruptive reality.

Keywords: Allergy Relief; Buggy Whip; Customer Capabilities; Horseless Carriage; Customized Transformation (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-10-7724-1_8

Ordering information: This item can be ordered from
http://www.springer.com/9789811077241

DOI: 10.1007/978-981-10-7724-1_8

Access Statistics for this chapter

More chapters in Management for Professionals from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().