GRAB.in™: Enabling Hyperlocal

R. Srinivasan (), Sandeep Lakshmipathy () and Pramoth Joseph ()
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R. Srinivasan: BITS Pilani
Sandeep Lakshmipathy: BITS Pilani
Pramoth Joseph: IIIT Bangalore

Chapter Chapter 2 in Platform Business Models, 2021, pp 15-33 from Springer

Abstract: Abstract The case on Grab.in analyzes the hyperlocal delivery business in India and details out on how the founders built up a business around outsourced delivery of food, grocery, and e-commerce packages. Through a meticulously evolved business operations, the founders of Grab have ensured sustenance of the delivery outsourcing model by alleviating business outlets of having to maintain n-house delivery personnel. With growing demand for home service, customer mindset is more open than ever to pay a convenience fee for home delivery of food or grocery from their nearby favorite outlet. Grab has piggybacked on this mindset and backed by increasing penetration of smartphones and internet, and it has enabled local businesses to expand customer reach. This case helps understand the hyperlocal space, the challenges that food and restaurant businesses face and how these delivery service platforms help address the same. It also helps appreciate how a technology platform brings differentiation to the traditional food and grocery delivery space and how a platform business model can provide significant competitive differentiation. By presenting details on Grab.in and the hyperlocal delivery platform, the case study illustrates the business model while bringing forth the challenges in the same.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-2838-2_2

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DOI: 10.1007/978-981-16-2838-2_2

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