Network Mobilization

R. Srinivasan ()
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R. Srinivasan: Indian Institute of Management Bangalore

Chapter Chapter 7 in Platform Business Models, 2021, pp 103-116 from Springer

Abstract: Abstract Network mobilization is a significant problem in platform businesses. A unique problem in platforms is that in the presence of network effects, no one joins unless everyone joins. This presents a significant challenge in mobilizing the network on both sides. Once the network is built, scaling up is easy and does not involves many costs/efforts. This chapter elucidates the options available for platform firms to mobilize their network and solve the “penguin problem.”

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:mgmchp:978-981-16-2838-2_7

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DOI: 10.1007/978-981-16-2838-2_7

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