Circular Business Model Design for Transitioning the Italian Olive Oil Sector into Sustainable Trajectories

Borrello Massimiliano (), D’Amico Mario, Giannoccaro Giacomo, Chinnici Gaetano, Selvaggi Roberta, Hamam Manal, Spina Daniela, Zarbà Carla, Bernardo de Gennaro, Stempfle Sarah, Luigi Roselli, Carlucci Domenico and Cembalo Luigi
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Borrello Massimiliano: University of Naples Federico II
D’Amico Mario: University of Catania
Giannoccaro Giacomo: University of Bari Aldo Moro
Chinnici Gaetano: University of Catania
Selvaggi Roberta: University of Catania
Hamam Manal: University of Catania
Spina Daniela: University of Catania
Zarbà Carla: University of Catania
Bernardo de Gennaro: University of Bari Aldo Moro
Stempfle Sarah: University of Bari Aldo Moro
Carlucci Domenico: University of Bari Aldo Moro
Cembalo Luigi: University of Naples Federico II

A chapter in Innovation and Knowledge in Agri-food and Environmental Systems, 2024, pp 105-109 from Springer

Abstract: Abstract The call for a transition to a circular economy model has gained momentum, challenging the conventional industrial systems. This research focuses on the agri-food system. Shifting towards a circular agri-food system demands collaborative efforts within and between agro-ecological and agro-industrial subsystems, along with active consumer involvement. While suitable technologies exist, operationalizing them within fully functioning circular systems remains a challenge. This study explores the barriers within the agri-food supply chain, particularly in the context of olive oil production in the Apulian and Sicilian regions of Italy. To address these challenges, a three-step analytical strategy is proposed. First, a comprehensive understanding of the current supply chain structure is obtained through semi-structured interviews. Second, an inductive analysis identifies key dimensions combining environmental issues, CE solutions, and transition challenges. This process aligns with the multi-level perspective of socio-technical transitions. Finally, an iterative co-design process involving stakeholders aims to develop circular business models tailored to local needs and sustainability challenges. Preliminary findings reveal critical areas such as environmental concerns, organizational and coordination issues, knowledge gaps, and consumer culture. These findings will inform the co-design phase, facilitating the development of circular business models aligned with the key dimensions. This research contributes to the shift towards CE in agri-food systems by providing a user-driven approach for designing circular business models at the farm and firm levels. It emphasizes the importance of collaboration between academics and industry stakeholders in creating effective CE transition pathways for agri-food systems.

Keywords: Circular economy transition; Circular bioeconomy; Circular business model; Gioia methodology; Business model design; Olive oil supply chain (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-65168-7_17

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DOI: 10.1007/978-3-031-65168-7_17

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