Circular Food Consumption Readiness: An Application of the Motivation, Opportunity and Ability Model

Maria Raimondo (), Daniela Spina, Manal Hamam, Mario D’Amico and Francesco Caracciolo
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Maria Raimondo: University of Catania
Daniela Spina: University of Catania
Manal Hamam: CREA
Mario D’Amico: University of Catania

A chapter in Innovation and Knowledge in Agri-food and Environmental Systems, 2024, pp 197-201 from Springer

Abstract: Abstract This study empirically explores the factors influencing consumer readiness toward engagement in circular food consumption. A conceptual model based on the Motivation-Opportunity-Ability framework was developed. An online survey was conducted, resulting in an overall sample of 411 Italian participants. Data were statistically analyzed by using partial least squares structural equation modeling. The results indicated that motivation, opportunity, and ability had positive effects on consumer readiness toward engagement in circular food consumption. Of all the constructs, motivation had the most significant impact on consumer readiness toward engagement in circular food consumption (ß = 0.341; p

Keywords: Circular economy; PLS-SEM; MOA (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-031-65168-7_32

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DOI: 10.1007/978-3-031-65168-7_32

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