Empowering Digital Transformation

Edited by Anna K. Zarkada ()

in Springer Proceedings in Business and Economics from Springer

Date: 2025
ISBN: 978-3-031-96930-0
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Chapters in this book:

The Digital Turn: Reimagining Business, Marketing, and the Consumer in a Techno-Driven Age

Panagiotis Moiras

Exploring the Intersection of Digital Evolution and Corporate Sustainability and Responsibility

Marinos Voukis

Paving the Way for Digital Transformation in Contemporary Organizations Through Building Strong Organizational Capabilities: Implications for Employee Engagement Toward Change

Sofia Chatzi

Bridging Bytes and Behaviors: Human-Centric Research in Emerging Digital Economies

Nicos Rossides

The Evolution of Buyer-Seller Relationships in the Digital Age: A Philosophical Approach

Erasmia Leonidou

The Social Shift: How Social Media Revolutionized Consumer Behaviour Research

Yioula Melanthiou

The Impact of Virtual Try-On Tools for Beauty Products on Consumer Behavior: A Segmentation Study

Anna Zarkada, Suzanne Barakat and Yioula Melanthiou

Information Systems and Marketing of Tour Operators: Impacts, User Perspectives, Challenges, and Future Directions

Anna Krousaraki and Ourania Vitouladiti

Exploring the Impact of Artificial Intelligence on the Tourism Industry: Opportunities and Challenges

Ioannis Katsanakis, Georgia Zouni, Stergios Spasos, Dimitra-Margieta Lykoudi and Nikolaos Akriotis

Benefits and Perils of SMEs’ Digital Transformation in Marketing

Meletios Niros, Eirini Peitzika, Angelica Niros and Panagiota Kelali

SMEs Playing in the Big Advertising League: The Transformative Potential of Programmatic Advertising and the Barriers to Its Full-Scale Implementation

Marius Ian Yul Horstick and Anna Zarkada

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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbuec:978-3-031-96930-0

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DOI: 10.1007/978-3-031-96930-0

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