Multichannel Commerce

Manuel Trenz ()
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Manuel Trenz: University of Augsburg

in Progress in IS from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-319-16115-0
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Chapters in this book:

Ch Chapter 1 Introduction

Manuel Trenz

Ch Chapter 2 Offline, Online and Multichannel Commerce

Manuel Trenz

Ch Chapter 3 Perception and Valuation of Multichannel Integration Services

Manuel Trenz

Ch Chapter 4 Purchase Specific and Individual Differences

Manuel Trenz

Ch Chapter 5 Reflection

Manuel Trenz

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Persistent link: https://EconPapers.repec.org/RePEc:spr:proiis:978-3-319-16115-0

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DOI: 10.1007/978-3-319-16115-0

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