Introduction
Robert D. Tamilia (),
O. C. Ferrell () and
Karen Hopkins ()
Additional contact information
Robert D. Tamilia: University of Quebec at Montreal
O. C. Ferrell: Auburn University
Karen Hopkins: Auburn University
Chapter 1 in Marketing Channels and Supply Chain Networks in North America, 2020, pp 1-7 from Springer
Abstract:
Abstract A review of the history of marketing channels and supply chain networks of any country intimately ties to a review of the economic development and growth of that country. The evolution of marketing channels and supply chains is related to population growth, increased immigration, improved living standards, and the processes of industrialization, communications, urbanization, transportation, and motorization. A robust and growing industrial economy is a prerequisite for the emergence of specialized channel members working together to move goods efficiently and timely across many markets. Such an economy did not exist in many countries prior to the 1850s, notably in the United States and Canada.
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-030-44870-7_1
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DOI: 10.1007/978-3-030-44870-7_1
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