Conclusion: Marketing Education and the Future

Robert D. Tamilia (), O. C. Ferrell () and Karen Hopkins ()
Additional contact information
Robert D. Tamilia: University of Quebec at Montreal
O. C. Ferrell: Auburn University
Karen Hopkins: Auburn University

Chapter 5 in Marketing Channels and Supply Chain Networks in North America, 2020, pp 53-61 from Springer

Abstract: Abstract While distribution was the center of marketing education until the 1950s, today the supply side of marketing has become more isolated from the demand side of marketing. Consumer behavior and engagement is the focus of academic marketing research. In organizations, supply chain is a major focus. Supply chain is very concerned about costs, while most marketing research is more concerned with demand stimulation. The great divide between marketing and supply chain is challenging the marketing discipline to be relevant to business stakeholders.

Date: 2020
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-030-44870-7_5

Ordering information: This item can be ordered from
http://www.springer.com/9783030448707

DOI: 10.1007/978-3-030-44870-7_5

Access Statistics for this chapter

More chapters in SpringerBriefs in Business from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().