Online Consumer Behavior and Marketing

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar
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Mahmud Akhter Shareef: North South University
Yogesh K. Dwivedi: Swansea University
Vinod Kumar: Carleton University

Chapter Chapter 1 in Mobile Marketing Channel, 2016, pp 1-24 from Springer

Abstract: Abstract Consumer behavior is primarily focused on consumer learning processes from internal phenomena—such as motivation, ritual phenomena, moods, personality, lifestyles, and attitudes—and from external factors—such as marketer endorsements and group behavior considering family, associative, and aspirational group influences. It also examines different demographic factors including social class, religion, household influences, and cultural attributes.

Keywords: Consumer Behavior; Short Messaging Service; Distribution Channel; Mobile Technology; Social Presence (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-31287-3_1

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DOI: 10.1007/978-3-319-31287-3_1

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