Conclusion

Mahmud Akhter Shareef, Yogesh K. Dwivedi and Vinod Kumar
Additional contact information
Mahmud Akhter Shareef: North South University
Yogesh K. Dwivedi: Swansea University
Vinod Kumar: Carleton University

Chapter Chapter 7 in Mobile Marketing Channel, 2016, pp 121-122 from Springer

Abstract: Abstract This book addressing online consumer behavior and scope of inclusion of online marketing channel is attempted to explore, provide, and organize a comprehensive text on the subject of mobile marketing channel.

Keywords: Comprehensive Text; Marketing Channel; Mobile Channel; Scholarly Study; Effective Consumer (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-31287-3_7

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DOI: 10.1007/978-3-319-31287-3_7

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