A Comprehensive Framework for Planning and Implementing Pop-up Activities

Gary Warnaby and Charlotte Shi
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Gary Warnaby: Manchester Metropolitan University
Charlotte Shi: Nottingham Trent University

Chapter Chapter 10 in Pop-up Retailing, 2018, pp 73-82 from Springer

Abstract: Abstract Chapters 6 – 9 introduced the various stages of the process of planning and implementing pop-up activities—Strategic Objectives, Pre Pop-up, the Pop-up Experience, and Post Pop-up—highlighting the decision areas and actions relevant to each particular stage. This chapter revisits the outline framework presented in Fig. 5.1 and incorporates more detail relating to the decision areas and actions in each stage, as outlined in previous chapters, to produce a more comprehensive diagrammatic representation of this process.

Date: 2018
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DOI: 10.1007/978-3-319-71374-8_10

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