A Critical Perspective on the Pop-up Concept

Gary Warnaby and Charlotte Shi
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Gary Warnaby: Manchester Metropolitan University
Charlotte Shi: Nottingham Trent University

Chapter Chapter 11 in Pop-up Retailing, 2018, pp 83-89 from Springer

Abstract: Abstract In recent years, the ‘pop-up’ epithet has become synonymous with temporary events in a wide range of contexts, not least in relation to retailing where the growth rate of pop-up retailing is greater than that of the industry more generally. This chapter takes a more critical perspective on the pop-up concept, arguing that it seems to be becoming ubiquitous, and arguably, increasingly over-used. Also, the implications of pop-up for the wider urban context within which the great majority of such activities are located is a topic worthy of further research.

Date: 2018
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DOI: 10.1007/978-3-319-71374-8_11

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