Classifying Pop-up Activities

Gary Warnaby and Charlotte Shi
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Gary Warnaby: Manchester Metropolitan University
Charlotte Shi: Nottingham Trent University

Chapter Chapter 3 in Pop-up Retailing, 2018, pp 25-32 from Springer

Abstract: Abstract The inherent flexibility of the concept means that pop-up retailing can take a variety of forms. This chapter reviews existing classificatory schemas from the academic literature, outlining the different forms that pop-up activities can take. These schemas are discussed by focusing on two key dimensions: location and function. The chapter concludes by introducing a new classificatory schema of pop-up activities, populated by exemplars of specific pop-up activities in each part of the schema.

Keywords: Inherent Flexibility; Warnaby; Established Brand; Pomodoro; Coors Light (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-71374-8_3

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DOI: 10.1007/978-3-319-71374-8_3

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