Introducing a Framework for Planning and Implementing Pop-up Activities

Gary Warnaby and Charlotte Shi
Additional contact information
Gary Warnaby: Manchester Metropolitan University
Charlotte Shi: Nottingham Trent University

Chapter Chapter 5 in Pop-up Retailing, 2018, pp 43-48 from Springer

Abstract: Abstract This chapter introduces a conceptual framework for the planning and implementation of pop-up activities. Drawing on existing literature on experience, the conceptual framework is structured in processual terms, comprising four stages—Strategic Objectives, Pre-Pop-up, Pop-up Expereince and Post Pop-up. The framework considers these stages from two parallel perspectives—the Brand Perspective and the Consumer Perspective.

Keywords: Branding Perspective; Abstract Conceptual Framework; Warnaby; Brand Representatives; Interior Design Elements (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-71374-8_5

Ordering information: This item can be ordered from
http://www.springer.com/9783319713748

DOI: 10.1007/978-3-319-71374-8_5

Access Statistics for this chapter

More chapters in SpringerBriefs in Business from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().