Conclusions

Paolo Coletti () and Thomas Aichner ()
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Paolo Coletti: Free University of Bolzano Bozen

Chapter Chapter 4 in Mass Customization, 2011, pp 51-55 from Springer

Abstract: Abstract While the survey's results show a large potential interest in personalised products, other investigations demonstrate the current customers' dissatisfaction in finding products fitting their individual needs and preferences. Taking into account the importance of both price and delivery time, the role of stores has to be further investigated in order to find out how a company can build a working and profitable business model using mass customization.

Keywords: Finding products; Stores; Customization demand (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-18390-4_4

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DOI: 10.1007/978-3-642-18390-4_4

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