CRM Adoption Theories

Omar Hasan Salah (), Zawiyah Mohammad Yusof (), Hazura Mohamed () and Nur Fazidah Elias ()
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Omar Hasan Salah: Palestine Technical University—Kadoori
Zawiyah Mohammad Yusof: Universiti Kebangsaan Malaysia
Hazura Mohamed: Universiti Kebangsaan Malaysia
Nur Fazidah Elias: Universiti Kebangsaan Malaysia

Chapter Chapter 2 in Critical Factors for Adoption of Customer Relationship Management, 2023, pp 11-27 from Springer

Abstract: Abstract This chapter discusses the relevant theories for the adoption of CRM. Reviewing these theories.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-99-8321-6_2

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DOI: 10.1007/978-981-99-8321-6_2

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