Strategies in E-Business

Edited by Ignacio Gil-Pechuán (), Daniel Palacios-Marqués (), Marta Peris Peris-Ortiz (), Eduardo Vendrell () and Cesar Ferri-Ramirez ()

in Springer Books from Springer

Date: 2014
Edition: 2014
ISBN: 978-1-4614-8184-3
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Chapters in this book:

Ch Chapter 1 Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMEs?

Marta Peris Peris-Ortiz, Diana Benito-Osorio and Carlos Rueda-Armengot

Ch Chapter 10 How are New Media Changing the Working Environment? What are the Challenges?

Lea Isopoussu-Koponen and Ismo Koponen

Ch Chapter 11 Improving User Experience: A Methodology Proposal for Web Usability Measurement

Alexis Bañón-Gomis, José-Vicente Tomás-Miquel and Manuel Expósito-Langa

Ch Chapter 12 The Importance of Trust in Information Security in Interconnected Organisations

M. Pilar Conesa García, Ignacio Gil-Pechuán and Jose Miguel Albarracín Guillen

Ch Chapter 2 Modelling the Influence of eWOM on Loyalty Behaviour in Social Network Sites

Ángel F. Villarejo-Ramos, Manuel J. Sánchez-Franco, Elisa M. García-Vacas and Antonio Navarro-García

Ch Chapter 3 Crowdsourcing as a Competitive Advantage for New Business Models

Fernando J. Garrigos-Simon, Yeamduan Narangajavana and José Luis Galdón-Salvador

Ch Chapter 4 Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa

Geovanny Perdomo, Claudia Alvarez and David Urbano

Ch Chapter 5 Website Effectiveness for Tourism Accommodation Companies

Carlos Devece, Rafael Lapiedra and Daniel Palacios

Ch Chapter 6 Gender in the Elderly Internet Users

Jorge Arenas-Gaitán, Begoña Peral-Peral and María Ramón-Jerónimo

Ch Chapter 7 Search Engine Optimization and Ethical Leadership Strategies

Francisco J. Lara

Ch Chapter 8 Search Engine Ranking: A SEO Strategy

Enrique Simarro Sanchís

Ch Chapter 9 The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies

Camilo Prado-Roman, Maria Pilar Conesa García and Jose María Merigó

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-1-4614-8184-3

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DOI: 10.1007/978-1-4614-8184-3

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