Contemporary Marketing Strategy

Rajagopal ()
Additional contact information
Rajagopal: Tecnológico de Monterrey

in Springer Books from Springer

Date: 2025
Edition: Second Edition 2025
ISBN: 978-3-031-95921-9
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 Consumer Behavior: Internal Factors

Rajagopal

Ch Chapter 2 Consumer Behavior: External Factors

Rajagopal

Ch Chapter 3 Understanding the Market Environment

Rajagopal

Ch Chapter 4 Strategic Capability and Direction

Rajagopal

Ch Chapter 5 Advanced Marketing-Mix

Rajagopal

Ch Chapter 6 Product and Brand Strategy

Rajagopal

Ch Chapter 7 Pricing Strategy

Rajagopal

Ch Chapter 8 Distribution and Promotion Strategy

Rajagopal

Ch Chapter 9 Marketing Research

Rajagopal

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-95921-9

Ordering information: This item can be ordered from
http://www.springer.com/9783031959219

DOI: 10.1007/978-3-031-95921-9

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().