Strategic Marketing Management

Emmanuel Mogaji ()
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Emmanuel Mogaji: Keele University

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-99367-1
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Chapters in this book:

Ch Chapter 1 Elevating Your Strategic Marketing Mindset

Emmanuel Mogaji

Ch Chapter 10 The Digital Ecosystem

Emmanuel Mogaji

Ch Chapter 11 Digital Disruption

Emmanuel Mogaji

Ch Chapter 12 Implementing Marketing Strategies

Emmanuel Mogaji

Ch Chapter 13 Contemporary Issues in Strategic Marketing

Emmanuel Mogaji

Ch Chapter 14 The Strategic Marketing Journey and Beyond

Emmanuel Mogaji

Ch Chapter 2 Introduction to Strategic Marketing

Emmanuel Mogaji

Ch Chapter 3 Market and Customer Insights

Emmanuel Mogaji

Ch Chapter 4 Mapping the Customer Journey

Emmanuel Mogaji

Ch Chapter 5 Market Segmentation, Targeting, and Positioning

Emmanuel Mogaji

Ch Chapter 6 Brand Management

Emmanuel Mogaji

Ch Chapter 7 Integrated Marketing Communications

Emmanuel Mogaji

Ch Chapter 8 Global Strategic Marketing

Emmanuel Mogaji

Ch Chapter 9 New Product Development

Emmanuel Mogaji

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-99367-1

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DOI: 10.1007/978-3-031-99367-1

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