A Business History of the Trade Book Publishing Industry in the U.S

Albert N. Greco ()
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Albert N. Greco: Fordham University

in Springer Books from Springer

Date: 2026
ISBN: 978-3-032-20782-1
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Chapters in this book:

Ch 1 Introduction: Definitions, Major Trade Book Publishers, and Important Managerial Theories that Impacted the Trade Book Publishing Industry

Albert N. Greco

Ch 2 Brief History of the U.S. Trade Book Publishing Industry to 2000: Major Authors, Bestsellers, and Business Developments

Albert N. Greco

Ch 3 The Creation of Today’s “Big 5” Trade Book Publishing Industry: 2001–2010: Major Investments in Publishing and Retailing and the Rapid Consolidation in Publishing

Albert N. Greco

Ch 4 Authors, Agents, and Editors

Albert N. Greco

Ch 5 Digital Disruption and Opportunities Since 2001–2010

Albert N. Greco

Ch 6 The Development and Wide Acceptance of E-Books and Audio Books

Albert N. Greco

Ch 7 Trade Book Publishing Firms: The Need for Demographic and Economic Datasets, and the Impact of Mergers and Acquisitions

Albert N. Greco

Ch 8 The Trade Book Publishing Industry Confronts Major Challenges and Opportunities Since 2011: Employee Issues, Self-Publishing, Reading and Readers, Women and Reading, The Romance Book Genre, Sales, Marketing, and Publicity

Albert N. Greco

Ch 9 Important Developments in Intellectual Property, Copyright Laws, and Book Piracy

Albert N. Greco

Ch 10 The Future of Trade Book Publishing in the U.S

Albert N. Greco

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DOI: 10.1007/978-3-032-20782-1

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