Principles of Marketing

Manfred Bruhn ()
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Manfred Bruhn: Bruhn & Partner AG

in Springer Books from Springer

Date: 2025
ISBN: 978-3-658-45834-8
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Chapters in this book:

Ch Chapter 10 Marketing Controlling

Manfred Bruhn

Ch Chapter 2 Marketing as a Management Process

Manfred Bruhn

Ch Chapter 3 Development of Marketing Strategies

Manfred Bruhn

Ch Chapter 4 Methods of Market Research

Manfred Bruhn

Ch Chapter 5 Product Management Decisions

Manfred Bruhn

Ch Chapter 6 Pricing Policy Decisions

Manfred Bruhn

Ch Chapter 7 Communication Management Decisions

Manfred Bruhn

Ch Chapter 8 Distribution Management Decisions

Manfred Bruhn

Ch Chapter 9 Design of the Marketing Organization

Manfred Bruhn

Ch Kapitel 1 Basic Terms and Concepts of Marketing

Manfred Bruhn

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DOI: 10.1007/978-3-658-45834-8

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