Die Esports-Industrie: Von der Nische zum Massenphänomen

Anna Löchner () and Christopher Hana ()
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Anna Löchner: Hochschule für angewandtes Management
Christopher Hana: Hana Sports & Entertainment GmbH

in Springer Books from Springer

Date: 2025
ISBN: 978-3-658-46933-7
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Chapters in this book:

Ch 1 Ein Einstieg in den Esports

Anna Löchner and Christopher Hana

Ch 2 Theoretische Einbettung

Anna Löchner and Christopher Hana

Ch 3 Esports Marketing

Anna Löchner and Christopher Hana

Ch 4 Kritische Reflexion

Anna Löchner and Christopher Hana

Ch 5 Fazit und Ausblick

Anna Löchner and Christopher Hana

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-658-46933-7

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DOI: 10.1007/978-3-658-46933-7

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