MarTech, KI und Automatisierung: Die Zukunft des Marketings

Andreas Fuchs ()
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Andreas Fuchs: Technische Hochschule Würzburg-Schweinfurt

in Springer Books from Springer

Date: 2025
ISBN: 978-3-658-48076-9
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Chapters in this book:

Ch Kapitel 1 Warum MarTech die Zukunft des Marketings ist

Andreas Fuchs

Ch Kapitel 2 Know-Phase

Andreas Fuchs

Ch Kapitel 3 Analyze-Phase

Andreas Fuchs

Ch Kapitel 4 Orchestrate-Phase

Andreas Fuchs

Ch Kapitel 5 Engage & Measure-Phase

Andreas Fuchs

Ch Kapitel 6 Künstliche Intelligenz und Automatisierung im Marketing

Andreas Fuchs

Ch Kapitel 7 Schlussbetrachtung

Andreas Fuchs

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DOI: 10.1007/978-3-658-48076-9

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