Die digitale Customer Journey in der Bankbranche

Florian Perst ()
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Florian Perst: IU Internationale Hochschule, Business & Management

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-49934-1
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Chapters in this book:

Ch 1 Dynamische Märkte und Marktbedingungen

Florian Perst

Ch 2 Zentrale Konzepte und Theorien

Florian Perst

Ch 3 Empirische Studie: Kundeninteraktion und -bindung entlang der digitalen Customer Journey

Florian Perst

Ch 4 Handlungsempfehlungen und Lösungsansätze

Florian Perst

Ch 5 Ausblick für Forschung und Praxis

Florian Perst

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DOI: 10.1007/978-3-658-49934-1

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