Social Marketing in Action

Basil, Debra Z.; Diaz-Meneses, Gonzalo; Basil, Michael D.

Social Marketing in Action

Edited by Debra Z. Basil (), Gonzalo Diaz-Meneses () and Michael D. Basil ()

in Springer Texts in Business and Economics from Springer

Date: 2019
ISBN: 978-3-030-13020-6
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Chapters in this book:

Correction to: Social Marketing in Action: Debra Z. Basil, Gonzalo Diaz-Meneses and Michael D. Basil
The Big Picture in Social Marketing: Debra Z. Basil
The Fundamentals of Social Marketing: Debra Z. Basil
Research and Evaluation in Social Marketing: Michael D. Basil
Theory in Social Marketing: Michael D. Basil
A Brief History of Social Marketing: Gonzalo Diaz-Meneses and Michael D. Basil
Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign: Jennifer Algie and Nicole Mead
The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention: Ksenia Silchenko, Federica Simonetti and Giacomo Gistri
The Bank of Cancer Research: Applying Social Marketing to Provide Sustainable Funding for Cancer Research: Peter Vitartas, Nicholas Shipley and Aaron March
VCW for Social Impact in a Developing Country: Personal Development and Entrepreneurship in a Leadership Academy: Carlos Reis-Marques, Luís Filipe Lages and Valentine Vix Caminati
Operation Red Nose: Providing a Safe Holiday Ride and Raising Money for Charity Through Social Marketing: Katherine C. Lafreniere and Katharine Howie
Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal: Beatriz Casais, Marisa R. Ferreira and João F. Proença
Worn Wear: Better than New—How Patagonia’s Social Marketing Campaign Enhances Consumers’ Responsible Behavior: Nina Bürklin
Inculcating the Handwashing Habit Through Social Marketing Among Poor Children in India: Dinesh Kumar and Punam Gupta
Social Marketing Campaigns for Healthier Eating Habits in France: VIF and “LES BONNES PORTIONS” (The Right Portions) Campaign Against Childhood Obesity: Patricia Gurviez and Sandrine Raffin
Smile Train India: A Social Marketer Targeting Cleft Lip/Palate as a Socio-Medical Issue: Sivakumar Alur
Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom: Katherine C. Lafreniere and Andy McArthur
Saving Lives Through Lifebuoy’s “Help a Child Reach 5” Social Marketing Campaign: Sonal Kureshi and Sujo Thomas
Behavior Change and Nutrition Education for Teenagers: Nestlé Social Marketing “Healthy Kids Programme” in India: Andrei Tiganas, Anamaria Boghean and José Luis Vázquez
Using Social Marketing to Promote Handwashing with Soap for a Healthier Vietnam: Hoang Minh Doan and Truong Van Dao
Using Social Marketing to Increase Bicycle Ridership to Major Events in Vancouver, Canada: Katherine C. Lafreniere and Debra Z. Basil
Akureyri on the Verge: Carbon Neutral and Beyond Through Targeted Social Marketing: G. Scott Erickson
Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks: Katherine C. Lafreniere and Michael D. Basil
A Community-Based Social Marketing Anti-littering Campaign: Be the Street You Want to See: Mine Üçok Hughes, Will McConnell and Stephen Groner
The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada: Katherine C. Lafreniere and Debra Z. Basil
Applying Social Marketing to Koala Conservation: The “Leave It” Pilot Program: Patricia David, Bo Pang and Sharyn Rundle-Thiele
Co-creating a Sea Change Social Marketing Campaign for Ocean Literacy in Europe: A Digital Interactive Tool for Environmental Behavior Change: Christine Domegan, Patricia McHugh, Veronica McCauley and Kevin Davison
Enhancing Health by Means of Massive Open Online Courses: Gonzalo Diaz-Meneses
Use of Social Marketing to Improve Science Teaching in Maharashtra, India: 2014–18: Sameer Deshpande
A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment: Yolanda Díaz-Perdomo, Luis I. Álvarez-González and M. José Sanzo-Pérez

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DOI: 10.1007/978-3-030-13020-6

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