A Utility-Based Model of Sales with Informative Advertising

Sandro Shelegia and Chris M. Wilson ()
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Chris M. Wilson: https://econ.univie.ac.at

Vienna Economics Papers from University of Vienna, Department of Economics

Abstract: This paper presents a generalised framework to understand mixed-strategy sales behaviour with informative advertising. By introducing competition in the utility space into a clearinghouse sales model, we offer a highly tractable framework that can i) provide a novel welfare analysis of intra-personal price discrimination in sales markets, ii) characterise sales in a range of new contexts including complex market settings and situations where firms conduct sales with two-part tariffs or non-price variables such as package size, and iii) synthesise past research and highlight its key forces and assumptions.

JEL-codes: D43 D83 L13 M37 (search for similar items in EconPapers)
Date: 2014-09
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https://papersecon.univie.ac.at/RePEc/vie/viennp/vie1406.pdf (application/pdf)

Related works:
Working Paper: A Utility-Based Model of Sales with Informative Advertising (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:vie:viennp:vie1406

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