Asian Competitors:Marketing for Competitiveness in the Age of Digital Consumers

Philip Kotler, Hermawan Kartajaya and Den Huan Hooi
Additional contact information
Philip Kotler: Northwestern University, USA
Hermawan Kartajaya: MarkPlus, Inc., Indonesia
Den Huan Hooi: Nanyang Technological University, Singapore

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.

Keywords: Asian Competitors; Asian Consumers; Asia; Digital Consumers; Digitization; Digitalization; New Wave Marketing; Marketing; Fourth Industrian Revolution; Changing Environment; Changing Landscape (search for similar items in EconPapers)
JEL-codes: M16 M31 (search for similar items in EconPapers)
Date: 2019
ISBN: 9789813275461
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https://www.worldscientific.com/worldscibooks/10.1142/11135 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 PRODUCT-CENTRIC PERSPECTIVE: CONNECTIVITY IN PRODUCT DEVELOPMENT , pp 3-31

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 2 CUSTOMER-CENTRIC PERSPECTIVE: CONNECTING WITH DIGITAL CONSUMERS , pp 33-74

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 3 HUMAN-CENTRIC PERSPECTIVE: DOING GOOD BY DOING WELL IN THE CONNECTED WORLD , pp 75-97

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 4 MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL , pp 99-123

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 5 MARKETING STRATEGIES FOR VALUE EXPLORATION , pp 127-148

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 6 MARKETING TACTICS FOR VALUE ENGAGEMENT , pp 149-174

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 7 MARKETING VALUES FOR EXCELLENT EXECUTION , pp 175-210

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 8 ASIA’S LOCAL CHAMPIONS , pp 213-237

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 9 ASIA’S REGIONAL PLAYERS: ASIA VISION, LOCAL ACTION , pp 239-274

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

Ch 10 ASIA’S MULTINATIONAL COMPANIES: GLOBAL VALUE, REGIONAL STRATEGY, LOCAL TACTIC , pp 275-306

Hermawan Kartajaya, Philip Kotler and Den Huan Hooi

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