Beyond the Dark Arts:Advancing Marketing and Communication Theory and Practice

Edited by Linda Brennan, Lukas Parker, Divya Garg, Krzysztof Kubacki, Michaela Jackson and Ella Chorazy

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.

Keywords: Advertising; Behaviour Change; Communication; Data-driven Advertising; Data-Driven Marketing; Digital Advertising; Digital Marketing; Digital Media Studies; Macromarketing; Marketing; Marketing Communications; Social Change; Social Impact; Social Marketing; Social Media; Social Media Marketing; Social Responsibility; Socially-Responsible Communication; Socially-Responsible Marketing; Sustainability; Sustainable Development Goals; SDG; Social Advertising; AI; Artificial Intelligence; Behavioural Ecological Model; Big Data; Communication Ethics; Communication Studies; Consumer Data; Corporate Social Responsibility; Culture; Design Thinking; Diversity; Emerging Technologies; Ethical Behaviour; Ethical Marketing; Ethics; Health; Health Communication; Inclusion; Machine Learning; Media Studies; Public Health; Public Policy; Supply Chains; Social Media Influencer; Influencer; Socially Responsible; Advocacy; Brand Activism; Business Ethics; Circular Fashion; Conspiracy Theories; Context; Coronavirus; COVID-19; Crisis Communication; Critical Communication; Critical Marketing; Dark Side; Emerging Adults; Esports; Ethical Fashion; Fake News; Fast Fashion; Gamers; Evaluation; Gaming; Honesty; Inequality; Legal and Regulatory Frameworks; Modern Slavery; Morals; Multidisciplinary; Natural Language Processing; Nutrition; Objectives; Norms; Paradigms; Philosophies; Racism; Retailers; Slow Fashion; Strategic Communication; Sustainable Fashion; Stakeholders; Technological Solutionism; Transparency; Upstream Social Marketing; Vulnerability; Young Adults (search for similar items in EconPapers)
JEL-codes: M1 M3 M30 M31 M37 (search for similar items in EconPapers)
Date: 2023
ISBN: 9789811276057
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https://www.worldscientific.com/worldscibooks/10.1142/13403 (text/html)
Ebook Access is available upon purchase

Chapters in this book:

Ch 1 Beyond the Dark Arts: Advancing Marketing and Communication Theory and Practice , pp 1-9

Linda Brennan, Michaela Jackson, Krzysztof Kubacki, Lukas Parker, Divya Garg and Ella Chorazy

Ch 2 Frameworks for Socially Responsible Marketing and Ethical Communication , pp 13-33

Stephan Dahl and Jeff French

Ch 3 Emerging Technologies, Social Marketing and Ethics , pp 35-53

Nicole “Nikki” Lemire-Garlic

Ch 4 Metrics, Measurement and Impacts in Public Relations: Ethical Issues in a Changing Context , pp 55-77

Anne Gregory

Ch 5 Technology to the Rescue? Considerations for Behaviour Change Practitioners , pp 79-95

Dang Nguyen and Michaela Jackson

Ch 6 Corporate Social Responsibility and the Sustainable Development Goals: The UK’s Four Largest Retailers , pp 97-121

Peter Jones

Ch 7 Sustainability Chic and the Future of Fashion Marketing , pp 125-147

Jon Hewitt, Lukas Parker, Grace McQuilten and Rimi Khan

Ch 8 Culture and Health Communication: Engaging Social Media Influencers to Reach Culturally and Linguistically Diverse Communities , pp 149-166

Lukas Parker, Rob Cover, Charlotte Young and Katia Ostapets

Ch 9 Vulnerable Communities and Behaviour Change: A Case of Modern Slavery in Supply Chains , pp 167-190

Krzysztof Kubacki, Natalia Szablewska, Dariusz Siemieniako and Linda Brennan

Ch 10 Outrage and Activism , pp 191-208

Sommer Kapitan

Ch 11 Communication for Diversity and Inclusion: A South African Perspective , pp 209-226

Preeya Daya and Mlenga Jere

Ch 12 More than Just a Game: The Challenge of Changing Emerging Adult Behaviour by Marketing to Gamers , pp 229-247

David Micallef, Lukas Parker and Linda Brennan

Ch 13 Social Media and Upstream Social Marketing , pp 249-266

Michaela Jackson and Michael Mehmet

Ch 14 Social Media Messaging for Health , pp 267-290

Annika Molenaar, Eva L. Jenkins, Linda Brennan, Dickson Lukose, Melissa Adamski and Tracy A. McCaffrey

Ch 15 Responding Responsibly to Crisis and Disaster: The Communication Challenges , pp 291-313

Colleen E. Mills and Sussie C. Morrish

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