Emerging and Evolving Business and Management Issues in Vietnam:Research and Practice

Edited by Hoai Trong Nguyen, Thanh Dinh Su, Toan Luu Duc Huynh and Angelina Nhat-Hanh Le

in World Scientific Books from World Scientific Publishing Co. Pte. Ltd.

Abstract: Research has shown that the pandemic has had a profound impact on the dimensions of environmental uncertainty. With the advent of technology, marketing and advertising have undergone constant development and refinement in order to adapt to the growing needs of buyers and investors alike. This book aims to provide a comprehensive review of strategic management and cultural intelligence, in relation to the measurement of financial information quality in recent times. It illustrates how marketing and advertising have changed from conventional to digital marketing, discussing the latest technological features, in addition to the variety of benefits that existing and emerging immersive technologies can bring to retailers and consumers.

Keywords: Strategic Management; Environmental Uncertainty; Digital Marketing; Marketing and Digital Shift; Cultural Intelligence; Quality Measurement; Prosumption; Transitional Economy; IoT Adoption; Market Orientation; Social Investment; Productivity Growth; Fintech; New Managerialism; Financial Literacy; Digital Literacy; Personal Financial Management; Digital Financial Services; Vietnam (search for similar items in EconPapers)
JEL-codes: F23 F44 M1 M11 M16 M31 (search for similar items in EconPapers)
Date: 2024
ISBN: 9789811286094
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https://www.worldscientific.com/worldscibooks/10.1142/13673 (text/html)
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Chapters in this book:

Ch 1 Strategic Management under the Context of Environmental Uncertainty , pp 1-42

Thanh Dinh Su, Luc Phan Tan, Thu-Hang Le and Angelina Nhat Hanh Le

Ch 2 Marketing and Advertising: Shifting from Conventional to Digital Marketing , pp 43-86

Tien Minh Dinh, Vu Lan Le Oanh and Mai Dong Tran

Ch 3 Cultural Intelligence and Job Performance of Employees in FDI Enterprises: The Mediating Role of Work Engagement , pp 87-112

Quoc Phan Tan and Bang Nguyen-Viet

Ch 4 Determinants and Measurement of Financial Information Quality — An Empirical Review , pp 113-136

Mai Duc Nghia

Ch 5 The Impact of Extrinsic Motivation on Prosumption: Digital Service Brands , pp 137-158

Minh T. H. Le and Nhi P. P. Nguyen

Ch 6 Tourism Destination Management Model in the Transitional Economy , pp 159-192

Vo Thi Ngọc Thuy, Linh Ho Thi My, Thi Hong Minh Truong and Thanh-Binh Phung

Ch 7 Immersive Technologies: A Critical Success Factor for Modern Retailers , pp 193-240

Dong Phong Nguyen, Huong Ho Xuan, Truong Thi Hoang Oanh, Vo Kim Nhan and Angelina Nhat Hanh Le

Ch 8 The Impact of Leaders’ Curiosity on the Intention to Introduce IoT-Based Products: The Case of Vietnam , pp 241-282

Phan Dinh Manh and Le Tran Thi Huynh

Ch 9 Market Orientation of Public Organizations in a Transitional Economy , pp 283-313

Thi Thuy Hang Le and Luu Duc Toan Huynh

Ch 10 The Role of Social Investment in Information, Communication, Science, and Technology on the Productivity Growth of Enterprises in Vietnam , pp 315-334

Quang Hai Nguyen

Ch 11 Factors Affecting Retail Investors’ Intentions to Use Financial Robo-Advisors in the Middle of COVID-19 in Vietnam , pp 335-368

Thuy Chung Phan, Dao Quynh Dam Nguyen, Lam Van Le and Kurniawan Saefullah

Ch 12 New Managerialism in Vietnamese Higher Education: Internationalization from Vietnamese University Leaders’ Perspective , pp 369-397

Hoai Trong Nguyen and Ba-Linh Tran

Ch 13 Digital Literacy, Financial Literacy, and Financial Management Behavior: Empirical Evidence from Vietnam , pp 399-432

Thuy Chung Phan, Thai Thi Van Anh, Hien Thu Phan, Lam Van Le and Trang Minh Thai Phung

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