Attitudes of Maltese Consumers Towards Quality in Fruit and Vegetables in Relation to Their Food-Related Lifestyles

Marco Dimech, Vincenzina Caputo and Maurizio Canavari

International Food and Agribusiness Management Review, 2011, vol. 14, issue 4, 16

Abstract: Consumers’ interest in quality aspects of food products has significantly increased. The objective of this study is to examine the influence that Maltese consumers’ lifestyles have on their attitudes towards quality features of fruit and vegetables. To achieve our objective we used the Food-Related Lifestyle approach and carried out a telephone survey during February 2010 in Malta. Consumer profiles were identified through segmentation analysis, taking into account five aspects: (i) subjectivity of quality; (ii) consumer difference; (iii) intangible dimensions; (iv) in-formation environment; (v) and price.

Keywords: Agribusiness; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:ifaamr:117602

DOI: 10.22004/ag.econ.117602

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