Crop protection market segmentation: relationship between buyer segments and the use of digital sales channels

Dorothee Schulze Schwering, Anna Hollenbeck, Saskia Krone, Achim Spiller and Dominic Lemken

International Food and Agribusiness Management Review, 2022, vol. 25, issue 4

Keywords: Marketing (search for similar items in EconPapers)
Date: 2022
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