MEAT TRACEABILITY: ARE U.S. CONSUMERS WILLING TO PAY FOR IT?

David Dickinson and DeeVon Bailey

Journal of Agricultural and Resource Economics, 2002, vol. 27, issue 2, 17

Abstract: This article reports the results form a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (i.e., the ability to tract the retail meat back to the farm or animal of hormones, or knowing the animal was humanely treated), and extra assurances (e.g., extra meat safety assurances). This laboratory study provides non-hypothetical bid data on consumer preferences for a sample of consumers in Logan, Utah, for traceability, transparency, and assurances (TTA) in red meat at a time when the United States currently lags other countries in development of TTA meat systems. Results suggest these consumers would be willing to pay for such TTA meat characteristics, and the magnitude of the consumer bids reveals that a profitable market for development of TTA systems in the United States might exist.

Keywords: Consumer/Household; Economics (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (99)

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Related works:
Working Paper: MEAT TRACEABILITY: ARE U. S. CONSUMERS WILLING TO PAY FOR IT? (2002)
Working Paper: MEAT TRACEABILITY: ARE U.S. CONSUMERS WILLING TO PAY FOR IT? (2002)
Working Paper: Meat traceability: are U.S. consumers willing to pay for it? (2001)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:jlaare:31128

DOI: 10.22004/ag.econ.31128

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