MEAT TRACEABILITY: ARE U. S. CONSUMERS WILLING TO PAY FOR IT?

David Dickinson and DeeVon Bailey

No 19670, 2002 Annual meeting, July 28-31, Long Beach, CA from American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association)

Abstract: This article reports the results from a series of laboratory auction markets in which consumers bid on meat characteristics. The characteristics examined include meat traceability (i.e., the ability to trace the retail meat back to the farm or animal or origin), transparency (e.g., knowing that the meat was produced without growth hormones, or knowing the animal was humanely treated), and extra assurances (e.g., extra meat safety assurances). This laboratory study provides non-hypothetical bid data on U. S. consumer preferences for traceability, transparency, and assurances (TTA) in red meat at a time when the U.S. currently lags other countries in development of TTA meat systems. Our results suggest that U.S. consumers would be willing to pay for such TTA meat characteristics, and the magnitude of the consumer bids suggest a likely profitable market for development of U.S. TTA systems.

Keywords: Consumer/Household Economics; Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Pages: 24
Date: 2002
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Citations: View citations in EconPapers (106)

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Related works:
Journal Article: MEAT TRACEABILITY: ARE U.S. CONSUMERS WILLING TO PAY FOR IT? (2002)
Working Paper: MEAT TRACEABILITY: ARE U.S. CONSUMERS WILLING TO PAY FOR IT? (2002)
Working Paper: Meat traceability: are U.S. consumers willing to pay for it? (2001)
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Persistent link: https://EconPapers.repec.org/RePEc:ags:aaea02:19670

DOI: 10.22004/ag.econ.19670

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