Can digital technologies induce behavioral changes in transportation habits? Evidence based on User Experience with the SmartMoov Application

Thierry Blayac, Mathias Reymond and Maïté Stéphan

Revue d'économie industrielle, 2020, vol. n° 172, issue 4, 179-215

Abstract: This study aims to assess behavioral changes in transportation habits induced by real-time and multimodal information provided by a mobile application, SmartMoov. The users of SmartMoov (beta-testers) were selected on a voluntary basis. After three months of testing the mobile application in a living lab in Montpellier Méditerranée Métropole, we analyzed the beta-testers’ feelings and changes in transportation behavior. Although the beta-testers represented a unique population segment, econometric modeling shows that they were sensitive to the information provided by the application and used it to modify their mobility behavior. They were more likely to change their route and departure time than their transportation mode. While the average travel time and the safety margin affected overall mobility changes (i.e., mode, route, and departure time), there were additional factors that influenced changes in the route and departure time. Specifically, a gender effect was documented in the choice of departure time. JEL classification: R41, C25, O30.

Keywords: mobile application; behavioral changes; transportation habits; living lab; advanced traveler information system (search for similar items in EconPapers)
JEL-codes: C25 O30 R41 (search for similar items in EconPapers)
Date: 2020
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