Can digital technologies induce behavioral changes in transportation habits? Evidence based on User Experience with the SmartMoov Application

Les technologies numériques peuvent-elles induire des changements comportementaux dans les habitudes de transport ? Quelques enseignements issus de l’expérience utilisateurs de l’application SmartMoov

Thierry Blayac, Mathias Reymond and Maïté Stéphan (maite.stephan@univ-rennes1.fr)
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Maïté Stéphan: UR - Université de Rennes, CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This study aims to assess behavioral changes in transportation habits induced by real-time and multimodal information provided by a mobile application, SmartMoov. The users of the SmartMoov application (beta-testers) were registered on a voluntary basis. After 3 months of testing the mobile application in a living lab in Montpellier Méditerranée Métropole, we analyze beta-testers' feelings and changes in transportation behavior. Although the beta-testers represented a unique population segment, econometric modelling shows that they are sensitive to the information provided by the application and use it to modify their mobility behavior. They are more likely to change their route and departure time than their transportation mode. While the average travel time and the safety margin affect overall mobility changes (i.e., mode, route, and departure time), there are additional factors that influence changes in the route and departure time. Specifically, a gender effect is documented in the context of departure time choice

Keywords: Mobile application; Behavioral changes; Transportation habits; Living lab; Advanced traveler information system; Application smartphone; Changements de comportement; Habitudes de transport; Système avancé d'information aux voyageurs (search for similar items in EconPapers)
Date: 2021-03-10
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Published in Revue d'économie industrielle , 2021, 172, pp.179-215. ⟨10.4000/rei.9639⟩

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Journal Article: Can digital technologies induce behavioral changes in transportation habits? Evidence based on User Experience with the SmartMoov Application (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-03163670

DOI: 10.4000/rei.9639

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