International Review of Management and Marketing

2011 - 2026

From International Review of Management and Marketing
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Volume 16, issue 5, 2026

Digital Infrastructure and Leadership in Driving School Performance and Graduate Quality: Evidence from Indonesia pp. 1-11

Maisyaroh Maisyaroh, Nurul Ulfatin, Mustiningsih Mustiningsih, Maulana Amirul Adha, Anabelie Villa Valdez and Nova Syafira Ariyanti

The Role of Leader Psychological Support in Enhancing Technical Skill Transfer: Examining the Mediating Effect of Task Motivation pp. 12-20

Nur Izzaty Mohamad, Abdullah Sanusi Othman, Haslin Hasan, Faridah Hanem Ab Rashid and Wan Aishah Wan Mohd Nowalid

Consumer Readiness for Metaverse Marketing: Evidence from Generations Y and Z in the Philippines pp. 21-32

Paula Mae E. Villarosa, Angelie Mae D. Flora, Hazel Duds M. Sabordo, Andrea Elizabeth Sotto, Alexi M. Torres and Eric Arthur N. Dio

Elevating Employee Performance: The Role of Soft Skills in Optimizing Performance at Tikur Anbesa Specialized Hospital in the Ethiopian Health Sector: Mediating Role of Compassion Satisfaction and Patient Health Literacy pp. 33-46

Rahma Ahmed Seid, Chalchisa Amentie Kero, Gemechu Nemera and Endres Ahmed Mohammed

Environmental-Based View: A Theoretical Framework towards Green Business Model for Sustainable Marketing pp. 47-63

Muhammad Naparin

Exploring the Green Agenda in Human Resource Management and Organizational Performance: A Systematic Literature Review pp. 64-74

Adams Lukman Jimoh

Employee Green Behavior as a Unidimensional Construct: Psychometric Evidence from Higher Education Institutions pp. 75-87

Abdelaziz Abdalla AlOwais and Abubakr Suliman

The Impact of Artificial Intelligence on Innovation Products in Food Manufacturing in Jordan, Mediated by Supply Chain Resilience and Supply Chain Agility pp. 88-100

Sami Mohammad, Aysem Çelebi and Abdulmula Mohamed Almahdi Arab

The Effect of Link Income and Sharing Frequency on Brand Attitude in Influencer Marketing: An Exploratory Research on the Differences of Generations X, Y and Z pp. 101-111

Gözde Kandemir Çomoglu, Bahman Huseynli, Nigar Huseynli, Rashad Maharramov and Elnara Samadova

Enhancing Logistics Performance through Digital Marketing Capabilities: Examining Customer Engagement and Supply Chain Integration pp. 112-119

Sally Shwawreh, Ahmad Ali, Alauldin S. A. Taroum and Mustafa S. Al-Shaikh

Building Student Remote-Work Readiness through Digital Learning: Evidence from Philippine Higher Education pp. 120-128

Johanna Marie I. Murilla

The Influence of Capital Structure, Bank Size on Profitability: Comparative Evidence from KSA and UAE Banks pp. 129-142

Raj Bahadur Sharma

The Employee Value Creation, Governance Structure and Financial Sustainability of Nigerian Listed Deposit Money Banks pp. 143-150

Titilayo Moromoke Oladejo

The Role of Green Human Resource Management in Strengthening Corporate Governance for Environmental Sustainability pp. 151-163

Jillard O. Mercado, Marge Ethan U. Odoya and Rozette Mercado

Leveraging Entrepreneurial Marketing and Customer Orientation: A Moderated-Mediation Model Through Innovation Capability in SMEs Performance pp. 164-179

Toong Hai Sam, Halek Mu'min, Eka Puspita Notonogoro, Indri Maya Sari, Romy Pramono and Heng Chin Hong

Turning Social Media Green Usage into Real-World Impact: How Green Psychology Fuels Green Purchase Behaviour pp. 180-194

Wasim Ahmad, Wang Xiaoqin and Lu Hao

Synergy between Digitalization and Performance of Moroccan Public Universities: The Mediating Role of Technological Innovation pp. 195-206

Said Housni, Azzeddine Fekkak, Lahcen Imass and Ahmed Akdim

The Effect of Authenticity and Creativity in Advertising: How Digital Advertisements Shape Perceived Brand Authenticity and Brand Image pp. 207-220

Kübra Gökgöz and Yasemin Bozkurt

Integrated Reporting and Corporate Profitability: Evidence from Manufacturing Firms in South Africa pp. 221-229

Makhathini Lungani Rudolph and Kansilembo Aliamutu

Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets pp. 230-239

Romina Selena Soto-Santos, Madison Kimberly Terreros Zamudio and Miguel Angel Cancharí-Preciado

Artificial Intelligence in Supply Chain Management: A Bibliometric Analysis of Emerging Trends and Applications pp. 240-252

Wasan Al-Masa'fah

Digital Entrepreneurship Training and Entrepreneurial Capability Development among Community-Based Participants pp. 253-264

Angelo Santos

Impact of Weight-Based Stigma Coping Strategies of Plus-Size Females on Apparel Store Choice: The Moderating Effect of Body Esteem pp. 265-274

Müge Agyel, Fatma Özge Baruönü, Özge Kirezli, Melis Kaytaz Yigit and Müge Öztunç

Reframing E-Government Research in Qatar: A Systematic Review of Digital Governance and Institutional Transformation pp. 275-285

Muhamad Faisal Ashaari, Nouf Abdullah Al-Sulaiti and Abu Dardaa Mohamad

Organizational Characteristics and Financial Performance of Multi-purpose Cooperatives: Evidence from North Eastern Mindanao, Philippines pp. 286-295

Kimberly L. Miranda

The Role of Digital Transformation in Enhancing ESG Disclosure Practices in Saudi Companies pp. 296-307

Ahmed Salman Almahuzi and Mahdi Ahmed Alhamami

Exploring Connection of Occupational Stress to Severance Intention: Evidence from Public-School Teachers in Cebu City, Philippines pp. 308-313

Mercy P. Robles and Mark Anthony N. Polinar

Linking Strategic Orientation to Performance: Evidence of Competency-Mediated Effects in Emerging Market Student Entrepreneurs pp. 314-320

Toong Hai Sam, Halek Mu'min, Timotius. F.C.W. Sutrisno, A. A. A. Puty Andrina, Heng Chin Hong and Denny Bernardus Kurnia Wahyudono

Sustainable Marketing Practices in the Indian FMCG Sector: SLR and Insights from Consumer Behaviour (2015-2025) pp. 321-332

Yeoh Weng Hong, Tan Seng Teck, Pradeep Ramesh Sonar and Altaf Tali

Cybersecurity Awareness among Women and Youth E-commerce Entrepreneurs in Bangladesh: An Exploratory Factor Analysis pp. 333-346

Malik Shahzad Shabbir, Fariha Karim, Nurul Mohammad Zayed, Md. Serajum Monir, Munmun Shabnam Bipasha, Friday Ogbu Edeh, Adeeb Alhebri, Mohammad Jaradat, Ajay Bansal and Laila Refiana Said

Does the Pricing Capabilities Mediate the Relationship between Total Quality Management Orientation on Radical Innovations? pp. 347-356

Siddig Balal Ibrahim, Ossama Hussein Mekki, Mohanad Alfiras, Ali Ateeq and Fajer Danish

Understanding Entrepreneurial Intentions and Behaviors: A Study of College Students through an Extended Theory of Planned Behavior Framework pp. 357-367

Jeni Theresa C. Bona and Myriflor A. Miranda

Transformational Leadership Versus Strategic Alliances: Unpacking Organizational Adaptation Mechanisms in Jordanian Pharmaceutical Firm pp. 368-380

Heba Derar Obeidat, Siti Nur 'Atikah Zulkiffli, Siti Falindah Padlee and Nur Amalina Mohamad Zaki

The Mediating Role of Brand Image in the Effect of Attitudes Toward Activist Advertising on Customer Loyalty pp. 381-393

Erkut Kuldas

Digital Capability Alignment and Customer Value Creation: A Dynamic Capabilities Perspective on AI-Enabled Marketing and Supply Chain Analytics pp. 394-405

Mohammad A. L. Jedi, Ahmad Ali, Amged Saleh Shkeer and Mustafa S. Al-Shaikh

How Employer Branding Affects Employer Attractiveness in the Vietnamese Service Industry? pp. 406-413

Minh Ha Nguyen Thi, Thanh Tra Nguyen and Xuan Loc Nguyen

Business Intelligence Capabilities and AI-Driven Logistics Innovation: The Roles of Decision Support and Supply Chain Visibility pp. 414-422

Amro Alzghoul, Amineh A. Khaddam, Hani J. Irtaimeh and Ahmad Ali

Enhancing Financial Literacy in Higher Education: Modeling Student Perceptions of Cryptocurrency Through Trust, Risk, and Confidentiality Factors pp. 423-430

Pooja Kumari, Alpana Srivastava and Rupesh Rastogi

Smart Manufacturing Using Artificial Intelligence and its Impact on Developing Lean Marketing Strategies pp. 431-439

Zainab Tuama Sultan, Mohammed Edan Alkhazraje and Esraa Ali Muhsin

Determination of Community Value Representation to Improve Sustainable Performance of MSMEs Grape Sellers in Indonesia pp. 440-446

Ratih Anggoro Wilis, Suryono Efendi and Andini Nurwulandari

Women Empowerment through Participation in Self-Help Groups in Bihar, India: A Partial Least Squares Structural Equation Modelling Approach pp. 447-460

Suman Kumar and Ashish Ranjan Sinha

A Unified Framework for E-Learning Continuity: Integrating Task-Technology Fit, Unified Theory of Acceptance and Use of Technology, and External Facilitators pp. 461-471

Hayel Ababneh, Fayiz Shrafat, Lubnal Baqleh, Asokan Vasudevan and Anber Mohammad

Understanding Green Creative Behavior Driven by Parenting and Entrepreneurial Orientation on Entrepreneurship Students in Indonesia and Malaysia pp. 472-480

Sri Palupi Prabandari, Astrid Puspaningrum, Ida Yulianti, Amran Bin Md Rasli and Irma Kurniasari

Influence of Digital Financial Education and Peer Recommendations on Mutual Fund Purchase Intention: The Mediating Role of Perceived Usefulness pp. 481-491

F. Josephine Lenta and J. Kumar

Explaining Employee Performance in Mid-Tier Hotels: The Mediating Role of Job Satisfaction between Leadership, Motivation, and Work Discipline pp. 492-498

Yandra Rivaldo, Anoesyirwan Moeins and Marhalinda Marhalinda

Understanding the Effect of Health Consciousness and Perceived Risk on Intention to Consume Herbal Product Moderated by Trust Belief pp. 499-504

Dian Widyaningtyas

Artificial Intelligence Capabilities in Digital Financial Service Systems: The Role of Internal Control Effectiveness as an Information Governance Mechanism in Enhancing Information Quality in Islamic Banks pp. 505-513

Zeyad Almatarneh, Nabeela Fares Alawneh, Mahmoud Mefleh AL-Jarrah, Baker Akram Falah Jarah and Bassam Abuirrmilah

When Capital Matters More Than Commitment: CSR Disclosure and Bank Performance in an Emerging Market pp. 514-520

Septa Diana Nabella, Dwi Sihono Raharjo and Luqman Hakim

The Impact of TikTok Shop's Perceived Service Quality and Electronic Word of Mouth on the Purchase Intention of University Students pp. 521-529

Enrico C. Mendoza, Ysabella O. Evangelista, Aaliyah A. Gan, Adrian C. Mayuga and Joaquin B. Reyes

Strategic Communication for Institutional Legitimacy, Governance Reform, and Stakeholder Trust in Higher Education Organizations pp. 530-543

Junas Dungog Flores and Reah G. Fabrica

Environmental Management Accounting through the Lenses of Stakeholder, Institutional, and Legitimacy Theories: Implications with Environmental and Financial Performance in Albanian Companies pp. 544-555

Marsel Sulanjaku and Ali Shingjergji

Service Quality and Sustainability: A Hybrid Framework for Malaysian Urban Consumers in Food and Beverage and Retail pp. 556-565

Thevan Kumar, Tan Seng Teck, Lim Swee Geok, Reynold Tom Fernandez, Jason See Toh, Subrun Veerunjaysingh and Chee How Liau

Unpacking the Impact of Digital Transformation on Consumer Purchase Intention: The Mediating Mechanism of Brand Loyalty in China's Established Cosmetic Sector pp. 566-580

Luhan Wang and Syriac Nellikunnel Devasia

Entrepreneurial Orientation Increases Womenpreneur Business Performance: The Role of Customer-Centric Discovery, Market Responsiveness and Digital Literacy pp. 581-591

Zulkifli Zulkifli, Rahmawati Rahmawati, Herning Indriastuti and Gusti Noorlitaria Achmad

Strategic Human Capital Management and Employee Satisfaction: A Moderated Mediation Analysis of Self-Efficacy and Cultural Values pp. 592-606

Humaira Rashid, Syed Afzal Moshadi Shah, Prashanna Nepal, Sania Arif, Nisar Ahmad Koka, Faisal Khan, Ilknur Ozturk and Khalid Zaman

Strategies for Membership Growth in Nonprofit Organizations: Evidence from Lions Clubs New Zealand pp. 607-614

Tan Seng Teck, Loy Kwee Keow, Lim Swee Geok, Reynold Tom Fernandez, Chee How Liau and Pradeep Sonar

Boosting Departmental Performance: The Role of Empowerment, Productivity and Faculty Engagement pp. 615-626

Mia Handini, Edi Sugiono and E. Hasanudin

The Role of Digital Transformation in the Effectiveness of Employee Performance Evaluation: An Applied Study on the Department of Municipalities and Transport in Abu Dhabi pp. 627-633

Nassib Mubarak Suhail Yatba Alameri, Muhammad Hilmi Jalil and Madya Dr. Razaleigh Muhamat Kawangit

The Mediating Role of Person-Job Fit in the Relationship Between Job Crafting and Innovative Work Behavior: A Study on Five-Star Hotels pp. 634-646

Irem Kiliç Kaya and Esra Burcu Bulgurcu Gürel

Purchase Intention in India: A Systematic Review of Branding, Experiential, and Digital Determinants (2009-2026) pp. 647-657

Samatha Yamburi and U. Devi Prasad

Experience Quality and Destination Loyalty in Malaysian Day Spas: Examining the Direct Role of the PMSE Model pp. 658-665

Syukurriah Idrus, Aini Qamariah Mohd Yusof, Mohamad Hafifi Jamri, Mohd Sufiean Hassan, Norazira Mohd Abas, Zulkefli Muhammad Hanapiyah and Noor Afzaliza Nazira Ibrahim

Factors Influencing Customer Impulse Buying Behavior in Apparel Live Streaming Commerce in China: The Role of Customer Inspiration pp. 666-676

Ma Ping, Shamsul Huda Binti Abd Rani and Mohd Sufli Bin Yusof

A Nexus among Job Autonomy and Employee Vitality, Engagement, Job Satisfaction, and Social Support as a Moderator pp. 677-686

Asaad Alsakarneh, Islam Bassam Abu Jaffar and Kadri S. Al-Shakri

Generative Artificial Intelligence and Organizational Transformation: A Systematic Review of Learning-Based Human Capital Development pp. 687-692

Soumaya Dlimi and Imane Sibai

Islamic Work Ethics, Organizational Culture, and Performance: The Mediating Role of Organizational Commitment pp. 693-704

Syamsuarni Syamsuarni, Abdul Rahman Mus, Baso Amang and Budiandriani Budiandriani

Experiential Marketing Management for Enhancing the Local Handwoven Textile Business Community in Sukhothai, Thailand: A UNESCO World Heritage pp. 705-717

Taviz Tatnormjit

How Event Quality Shapes Behavioural Intention: Perceived Value as an Evaluative Mechanism among Female Attendees pp. 718-728

Mohamad Daim Darson, Mohd Sufiean Hassan, Akmal Adanan, Mohd Adib Izzat and Ruziah Seman

A Framework and Research Agenda on Technological Capability in a Dynamic Market: A Bibliometric Review pp. 729-743

Abdella Kosa Chebo, Tadesse Weyuma Bulto, Semu Bacha Negasa and Shepherd Dhliwayo

The Impact of Digital Leadership on Sustainable Supply Chain Performance in UK Manufacturing Firms: The Mediating Role of Supply Chain Digital Orientation pp. 744-756

Odeson Osaiyekemwen Odeh, Seyman Caliskan Cavdar and Festus Victor Bekun

The Effect of Marketing Systems, Technology Utilization, and Capital Access on Going Concern in Small and Medium-Sized Enterprises pp. 757-763

Ridwan Ridwan, Ni Made Suwitri Parwati, Rahayu Indriasari, Jamaluddin Jamaluddin and Muh. Darma Halwi

The Attitudinal Bridge: How Consumption Values Translate into Purchase Intentions for Viral Halal Food pp. 764-774

Shamsiah Banu Mohamad Hanefar, Ismah Osman, Suleiman Ibrahim Shlash Mohammad, Faziatul Amillia Mohamad Basir, Asokan Vasudevan, Ilknur Ozturk, Mohd Ehsan Fansuree and Muammar Rinaldi

Consumer Behavior and Trust Deficits in Digital Adhesion Contracts among Philippine E-Wallet Users pp. 775-784

Christina Y. Pacubas and Kenneth L. Armas

Farmers' Behavioral Intention to Adopt Digital Livestock Platforms: The Mediating Role of Attitudinal Readiness pp. 785-799

Shamsiah Banu Mohamad Hanefar, Ismah Osman, Suleiman Shlash Mohammad, Mohamad Idham Md Razak, Abdul Rahim Ridzuan, Ilknur Ozturk, Ririn Tri Ratnasari and Asokan Vasudevan

The Impact of Leadership Support and Communication on Employee Engagement and Working Environment: The Intermediating Role of Performance Management Systems in the UAE Public Sector pp. 800-814

Sameera Abdulrahman Malakmurad and Al-Baraa Abdulrahman Al-Mekhlafi

Factors Affecting Customer Continuance Intention using Online Food Delivery Service Post-COVID-19 in Malaysia pp. 815-822

Muhammad Ashif Mohd Saperi, Nur Amalina Mohamad Zaki, Azizul Yadi Yaakop, Dian Ratna Sawitri and Siti Nur'`Atikah Zulkiffli

Strategic Integration of Innovation Capability, Operational Efficiency, and Brand Image on Sustainable Competitive Advantage among SMEs: Evidence from Tambo District, South Africa pp. 823-831

Mihle Mbuzelwa, Miston Mapuranga and Richard Chinomona

Volume 16, issue 4, 2026

Strategic Alliances and Organizational Performance of Selected Manufacturing Firms in Ogun State, Nigeria pp. 1-8

Linus I. Okafor, Bashiru A. Bello, Temitayo A. Onifade, Margaret E. Ogunbiyi, Adedayo M. Opele, Olaronke O. Elufisan, Bolaji S. Hamzat, Alabi E. Olusanmi, Ikenna T. Nnoli and Oloyede Abiodun

Dynamic Relationship between Stakeholders' Demands, Environmental Accounting Disclosure and Financial Performance of Manufacturing Firms in Nigeria pp. 9-16

Najeem Bamidele Ewesesan, Olayinka Olufisayo Akinlo, Rafiu Oyesola Salawu, Eghosa Godwin Inneh, John Ayobamibo Olayiwola, Omobolade Stephen Ogundele and Ganiyat Dolapo Akanni

From Automation to Augmentation: A Bibliometric and Thematic Review of Artificial Intelligence in Human Resource Management pp. 17-32

Tilak Ch Das, Aparajita Neog, Md Ruhul Amin and Fojail Ahmed

The Application of Brand Resonance in Brand Building: A Systematic Literature Review pp. 33-43

Jing Xi and Sharizal Hashim

Innovation Dynamics and Business Growth in Philippines' Micro, Small, and Medium-Sized Enterprise Bakeries: The Moderating Role of Entrepreneurial Experience in Product and Process Innovations pp. 44-53

Jupert Jasser Abellana, Joey Marie f. Jegonia and Albert A. Alonzo

Does Artificial Intelligence Based Green Supply Chain Improve Sustainable Economic Performance? Evidence from Indonesian Firms pp. 54-61

Rakhmawati Oktavianna, Benarda Mononym, Sri Nitta Crissiana Wirya Atmaja and Anis Syamsu Rizal

Global Research Trends in Impulsive Buying Behavior within E-Commerce: A Bibliometric Analysis pp. 62-72

Mohammed Said Almashikhi, S. M. Ferdous Azam and Ali Khatibi

Participation Loyalty in Hyrox: The Primacy of Sport Experience and the Effects of Marketing Support pp. 73-81

Rizza Rivera Caumeran and Jiomarie Balaquit Jesus

Behavioural Biases and its Impact on Investment Decision- Making: A Review Based Analysis pp. 82-91

Inderjit Kaur, Sultan Ahmad and Rafat Fatima

Re-evaluating Emotional Awareness and Anthropomorphism in AI Customer Service: Role of Social Presence, and Psychological Distance on Purchase Intention pp. 92-101

Yue Jiang, Jasmine Phan Ah Kiaw and Yong Shee Mun

Empowering Sustainable E-Waste Recycling through Reverse Vending Machine Adoption among Generation Z in Malaysia pp. 102-109

Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Jasmine Vivienne Andrew, Sylvia Nabila Azwa Ambad, Dg Kamisah Ag Budin and K.k Ramachandran

Exploring the Intellectual Structure of Employer Branding: Mapping Trends and Citations in the Web of Science pp. 110-119

Sezai Sariibrahimoglu and Pasa Mustafa Ozyurt

Exploring the Impact of Cashless Payment Systems on Impulsive Buying Behavior among Generation Z Consumers pp. 120-131

Michelle P. Yu

Accounting Controls and Financial Data Quality in Credit Unions pp. 132-144

Kanyakarn Boonwong and Seerungrat Sudsomboon

Unlocking Growth: How Knowledge Absorption Drives Innovation in Bali's Creative Small and Medium Enterprises pp. 145-158

Ni Made Satya Utami, Putu Ari Pertiwi Sanjiwani, A. A. Sagung Istri Pramanaswari and Gusman Nawanir

Drivers of Carbon Credit Adoption among Low-Cost Airline Passengers in Thailand: A PLS-SEM Study of Consumer Attitudes, Perceived Value, and Behavioral Intention pp. 159-167

Worachot Sribua, Bordin Phayaphrom, Zulfahmi Bin Rashid, Pathom Sawatmuang, Jakkawat Laphet and Duangrat Tandamrong

Building Loyalty in Organic Restaurants among Indonesian Gen Z: The Interplay of Brand Image, Service Quality, and Self-Congruity via Customer Satisfaction pp. 168-177

Hetty Karunia Tunjungsari, Christian Wiradendi Wolor, Wong Chee Hoo and Linda Lin-Chin Lin

Social Media Engagement, Attitudes towards Cancel Culture, and Brand Attitude: A Conceptual Framework pp. 178-188

Tatenda Banda and Rene Haarhoff

Applying Justice Theory to Service Recovery and its Influence on Customer Loyalty: Evidence from Online Food Delivery Services in the Philippines pp. 189-195

Angelica D. Catian, Danny Boy T. Fabular, Grace Zel Garcia, Heidie Amor A. Parcia, Albert A. Alonzo, Junaisah Nissi L. Degoma and Karem A. Palmes

Driving University Performance in the Artificial Intelligence Era: Digital Skills, Creative Leadership, and Innovation under Vision 2030 pp. 196-209

Syed Afzal Moshadi Shah, Aqil Waqar Khan, Noureen Fatima, Abdullah Hamoud Ali Seraj, Ilknur Ozturk and Khalid Zaman

The Impact of Digital Content Marketing on Brand Equity and Purchase Intention: A Study of Green Food Packaging in Thailand pp. 210-219

Rueshapon Vitayapiruks, Wasutida Nutittamont and Bordin Phayaphrom

Drivers of Loyalty: Integrating Service Quality, Marketing Mix, and Satisfaction pp. 220-226

Nurdiansyah Nurdiansyah, Baso Amang, Roslina Alam and Arifin Arifin

Study on SMEs of the FNB Industry to Examine the Relationship between Management Skill, Financial Resource Availability, and Product Quality Toward Business Success pp. 227-233

Selly Novela and Zoeleika Yollanda

Go into Debt for a Vacation: Attitude and Determinant Factors of Tourists to Use the "Pay Later" Payment Method pp. 234-241

Usep Suhud, Doni Sugianto Sihotang, Mamoon Allan, Wong Chee Hoo, Serkan Benk, Tamer Budak, Juliana Juliana, Muaz Azinuddin, Bussalin Khuadthong and Somnuk Aujirapongpan

Business Process Management, Industry 4.0 and Lean Six Sigma for achieving Operational Excellence in Asset Management Companies: Case of India pp. 242-248

Prasad Patil and B.K.r Naik

Development and Validation of a Framework to Identify High Potential Employees in Organizations pp. 249-260

J. Freeda Jelly Martharine and K. R. Santhosh

Green Training and Development and Green Employee Empowerment Influencing Employee Green Behavior: The Mediating Role of Employee Green Attitude and Intentions in Lebanese Small and Medium-sized Enterprises pp. 261-279

Mona AlDana, Alaa Elddine Abbas, Chérine Jneid and Sara Mosleh

The Role of Strategic Agility in Enhancing Operational Performance in the Saudi Ministry of Health: The Moderating Role of Future Challenges pp. 280-295

Mahmoud Hussein Abu Joma and Abdul-Ilah Manahi Al-Ruwaili

Exploring the Drivers of Environmental Management Accounting and Environmental Performance: Empirical Evidence from Elbasan Region, Albania pp. 296-304

Marsel Sulanjaku and Valbona Ballkoci

Bridging FinTech Adoption to Sustainable Financial Behavior: The Mediating Roles of Financial Literacy and Inclusion in Indonesia pp. 305-310

Mukhammad Idrus, Mursalim Laekkeng, Asdar Djamereng, Tenriwaru Tenriwaru and Ilham Safar

Credit Risk Management Practices and Perceived Challenges among Credit Cooperative Clients in the Philippines pp. 311-319

Floresito D. Calub, Judith J. Sanchez and Donald L. Montenegro

The Mediating Roles of Consumer Satisfaction and Word-of-Mouth in the Relationship between Service Quality, Price Fairness, and Loyalty in Indonesian Fast Food pp. 320-329

Seno Sudarmono Hadi, Nizam Jim Wiryawan and Darmansah Darmansah

Mapping the Evolution of Corporate Social Responsibility Communication on Social Media: A Systematic Review through Scientific Procedures and Rationales-4-Systematic Literature Reviews and Bibliometric Analysis pp. 330-348

Monica Sareen and Ritika Mahajan

The Impact of Strategic Management on the Effectiveness of the Strategic Decision-Making Process in Jordanian Commercial Banks pp. 349-357

Mahmoud Abu Joma, Ahmad Mohammad Alashkar and Dania Riyad El-Kurdi

Islamic Fintech and Customer Experience: A Bibliometric Analysis pp. 358-364

Rachid Ziky, Mohamed Laarj, Abderrahim Idboufakir and Ahmed Abriane

A Bibliometric Analysis of Influencer Marketing Research pp. 365-371

Deepshikha Mahanta and Uttam Kr. Baruah

The Impact of Normative Social Influence on Sustainable Consumption Behavior: The Mediating Role of Eco-Friendly Behavior and Environmental Awareness pp. 372-383

Cüneyd Ikbal Sarioglu

AI-Driven Social Media Marketing and Purchase Intention: The Roles of Brand Trust, Consumer Citizenship Behaviour, and Digital Participation among Generation Z pp. 384-393

P. G. Eandhizhai, A. Kavitha, Yuvaraj Rajaram, S. Lenin and E. G. Vishnu Priya

The Structural Relationship among the Venture Company's Corporate Entrepreneurship, Positive Error Management Climate, Technology Commercialization Capability, Technological Innovation Capability and Management Performance pp. 394-408

Seung-hwan Jang

Workplace Romance and Employee Engagement: A Mediated and Moderation Analysis pp. 409-415

Noermijati Noermijati, Desi Tri Kurniawati, Abdurrahman Hakim, Winny Aurelia, Daniyatul Farhiya and Masyhuri Masyhuri

Conflict Resolution Strategies and Sustainable Employees' Morale pp. 416-425

Bashiru Akande Bello, Linus Izeduino Okafor, Temitayo Alice Onifade, Adedayo Mathias Opele, Ologbenla Patrick, Oloyede Raheem Lawal, Bolaji Saheed Hamzat, Michael Ayorinde Afolayan, Oluwaseun Omolola Osifeso and Ikenna Theodore Nnoli

Smart Last-mile Delivery Systems: Technological Advances, Operational Strategies, and Future Directions pp. 426-440

Mohammad Shadab Hussain, Shabana Shabana, Amiya Bhaumik, Oyyappan Duraipandi and Shoaib Ansari

Customer Loyalty as a Mediating Mechanism between Service Environment and Revisit Intention among Generation Z Café Consumers pp. 441-453

Valerie Anne Rose Q. Pontillo, Desiree Mae I. Acebes, Rochille Janmae D. Bongon, Janna Michelle C. Magdayo, Brigida Q. Alas, Ma. Desiree C. Gomez, Rhoy F. Castillo, Claire Joy C. Mariquit and Heslie Ree P. Pontillo

Purchasing Pattern Exploration in Fashion Retail using Transaction Data pp. 454-461

Ozmar Azhari, Putry Wahyu Setyaningsih, Francka Sakti Lee, Liem Bambang Sugiyanto, Elisabeth Juliarti Fakkar, Danny Revaldo and Angie Wiyani Putri

Visual and Structural Packaging Cues and their Effects on Consumer Buying Decisions: A Quantitative Study in Selected Philippine Municipalities pp. 462-471

Herzyl Jay B. Claudel, Virnard B. Villasan, Albert A. Alonzo, Maria Leah E. Suazo and Oliver Danil J. Vicente

Gender-Diverse Boards, ESG Engagement, and Accounting Conservatism: Evidence from Southeast Asia pp. 472-483

Ahlam Mohamed AlKhayyal and Aziz A. Jaafar

Fostering Employees' Innovative Work Behavior Intentions: The Roles of Agile Human Resource Management Systems, Innovation-Supportive Climate, and Creative Self-Efficacy pp. 484-493

Nancy Abdullah Shamaileh, Suleiman Ibrahim Mohammad, Fatima Lahcen Yachou Aityassine, Saif Isam Aladwan and Asokan Vasudevan

Linking Islamic Values to Organizational Citizenship Behavior: An Empirical Investigation of Workplace Spirituality pp. 494-509

Hayel Ababneh, Hasan Aleassa, Asokan Vasudevan and Anber Abraheem Shlash Mohammad

Entrepreneurial and Market Orientation, Customer Relationship Management, Micro, Small, and Medium Enterprises Performance: Competitive Advantage, Technology Turbulence Effects pp. 510-519

Afif Nur Rahmadi, Sudarmiatin Sudarmiatin, Budi Eko Soetjipto, Madziatul Churiyah and Yudiarto Perdana Putra

Dynamic Convergence as a Moderating Force: Entrepreneurial Orientation, Employee Performance, and the Pursuit of Firm Agility pp. 520-529

Rendy Soewitoardjo, Thomas Stefanus Kaihatu and Christian Herdinata

Driving Employee Sustainable Performance through Environmental Support, Green Training, and Sustainable Leadership: Does Cultural Intelligence Matter? pp. 530-541

Qianhui Zhang

Reconceptualizing Digital Emotional Branding: Emotional Brand Attachment as a Core Relational Mechanism pp. 542-553

Jeni Theresa C. Bona

AI-Augmented Decision Intuition and SME Strategic Adaptability among SMEs: The Mediating Role of Human-AI Collaboration Quality and the Moderating Role of Technological Anxiety pp. 554-564

Ashraf Hammad M. Abu Rumman, Carla Quesada-Pallares, Helena Roig-Ester and Saif Isam Aladwan

Complementing Scenario Planning to the Strategic Value of Corporate War Gaming for Foresight and Decision-Making pp. 565-571

Rizza Mae C. Azarcon and James Q. Grefalde

Assessing Service Quality and Tourist Satisfaction in Community-based Tourism: The Case of Mountainous Areas, Hue City, Vietnam pp. 572-581

Nguyen Le Hiep, Dao Duy Minh, Bui Thi Thuy and Le Ngoc Luu Quang

When Sustainability Becomes Instagrammable: Extending the Source Credibility Model to Green Influencer Marketing in New Media pp. 582-593

Attchaya Harikumar and Usha Swaminathan

How External Institutional Forces Shape Digital Transformation: Uncovering the Mediated Pathways toward Performance Improvement pp. 594-602

Wang Jinglin, Kay-Hooi Keoy and Waris Ali Khan

Risk and Safety Management in Construction: Examining the Interplay of Organizational Commitment and Project Complexity pp. 603-611

Lin Teng and Hamrila Abdul Latif

Sustainability Reporting Alignment: A Systematic Review of King V Code, IFRS S1/S2, Assurance and Combined-Assurance Maturity in South Africa pp. 612-620

Wisdom Okere and Cosmas Ambe

Brand Equity, Brand Image, Perceived Value and Behavioural Intentions Nexus: A Mediation Model in an Emerging Market pp. 621-632

Peter Kwasi Oppong and Haruna Maama

Green Procurement Practices, Ethical Procurement and Value for Money with Empirical Evidence from Ghana pp. 633-649

Samuel Ankomah Yeboah, Zuha Rosufila Abu Hasan and Muhammad Abi Sofian Abdul Halim

Artificial Intelligence-Powered Green Finance and Environmental, Social and Governance Tracking in Emerging Markets: A Systematic Review pp. 650-658

Wisdom Okere, Cosmas Ambe and Sanele Phumlani Vilakazi

Service Quality and its Influence on Service Excellence and Customer Satisfaction with Water Provision in Nyandeni Municipality pp. 668-676

Zintle Lubuzo and Miston Mapuranga

Motorcycle Tourism in the Philippines: An Assessment of the 5 A's of Tourism as a Basis for Sustainable Development Planning pp. 677-687

Mark Alvin H. Abad and Kelvin Julius A. Nueda

The Impact of Gender Diversity on the Board of Directors on Firm Performance: Evidence from the Global Automotive Industry pp. 688-697

Ahmet Fethi Durmus, Yusuf Isik and Mihriban Coskun Arslan

Leadership Styles and their Impact on Innovativeness and Business Performance among SMMEs in Eastern Cape, South Africa pp. 698-710

Cinga Mdingi and Miston Mapuranga

From Job Insecurity to Burnout in the Age of Artificial Intelligence: The Mediating Role of Work Engagement and the Moderating Role of Artificial Intelligence Self-Efficacy pp. 711-723

Kamil Hussain, Ikram Ahmed, Mustafa Altintas, Burcu Altintas, Lubna Amin, Sahrish Taj, Khawaja Zeeshan Waheed, Shehla Naureen and Noura Metawa

Digital Corporate Board: A Veritable Tool for Enhancing Board Performance among Listed Consumer Goods Firms in Nigeria pp. 724-735

Adekunle Emmanuel Adegboyegun and Zanne Ronelle Koppeschaar

Talent Management as a Driver of Organizational Excellence: Evidence of Organizational Justice as a Mediator pp. 736-747

Reyad Abdallah Alkhawaldah, Ziad Ali Alshawabkeh and Mosa Qasim Al Qaryouti

The Impact of Omnichannel Strategies on Consumer Purchase Intention and Purchase Behaviour in Fast-Moving Consumer Goods the Mediating Role of Perceived Ease of Use pp. 748-753

R. Sharmila and D. Janis Bibiyana

Determinants of Job Satisfaction among Working Caregivers of People with Disabilities: The Roles of Self-Efficacy, Job Autonomy, and Outcome Expectancy pp. 754-760

Segufta Yasmi Abdul Rahman, Yolanda Masnita, Silvi Asna Prestianawati, Nor Wahiza Abdul Wahat, Nur Aira Abdul Rahim and Mohamad Fazli Sabri

From Determinants to Behavioral Outcomes: The Role of Rural Tourism Destination Image in Shaping Recommendation and Revisit Intentions pp. 761-772

Zhang Xingshi and Wasim Ahmad

Internet of Things-Based Consumer Behavior Mapping for Identifying Drivers of Sustainable Consumption in Kamrup Metropolitan District, Assam pp. 773-778

Sanskrita Barman, Aruna Rroy, Asokan Vasudevan, Suleiman Mohammad and Ilknur Ozturk

Analyzing the Mediating Role of Organizational Readiness on Industry 4.0 Capabilities and Digital Transformation Strategy pp. 779-786

Abdullah Said Salim Almashekhi, Abu Dardaa Mohamad and Hasanah Abd Khafidz

AI-Generated Influencers and Purchase Intention: The Mediating Role of Trust and Attitude in HEIs in Southern Philippines pp. 787-796

Jishanis Mae Becaro-Lapiz, Mary Nell R. Ronquillo, Rosemarie Dingding, Allan Beliganio, Ginalyn Baynosa and Mark Doblas

Impact of Investor Trust and Risk Perception on Mutual Fund Investment Intentions: The Mediating Role of Financial Literacy pp. 797-807

F. Josephine Lenta and J. Kumar

Volume 16, issue 3, 2026

Drivers of Consumers' Intentions to Choose Green Hotels in Malaysia pp. 1-10

Shayesteh Moghadas, Yuhanis Abdul Aziz, Sunthorn Boonkaew and Somnuk Aujirapongpan

Leveraging Network Capital for Global Expansion: Evidence from Chinese High-tech SMEs pp. 11-18

Hang Ju, Shamsul Huda Abd Rani and Mohamad Hanif Abu Hassan

Effects of AI Chatbots on Customer Satisfaction: Understanding the Mediating Role of Customer Satisfaction on Customer Loyalty pp. 19-28

Imran Ali, Mohammad Naushad, Mohammad Rishad Faridi and Abdullah Saad Rashed

Factors Influencing Unemployment of Fresh Graduates in Malaysia pp. 29-34

Lim Lee Ping, Ong Choon Hee, Tan Owee Kowang and Lim Kim Yew

Organisational Alignment as a Strategic Enabler in Advancing Employee Championing Behaviour Via Transformational Leadership pp. 35-40

Noel Simon Roy, M. Manimekalai, Jishin George Oommen and B. Gopakumar

Governance Mechanisms and Strategic Implementation Success in Public Sector Transformations: The Moderating Roles of Change Readiness and Resource Availability pp. 41-51

Majed Alsuhaimi

The Rise of Digital Skills Research in the Fourth Industrial Revolution: A Bibliometric Analysis (2015-2025) pp. 52-64

Teh Nurul Afiza Abdul Jalil, Mohd Abidzar Zainol Abidin and Rawiyah Abd Hamid

Does Financial Literacy Drive Financial Happiness and Job Success for Muslim? Insights from Thailand's Southern Border Provinces pp. 65-75

Kanokwan Meesook, Anwa Kaje, Pimpisa Promma, Busaya Vongchavalitkul, Berto Usman and Somnuk Aujirapongpan

Institutions, Norms, and Self-Belief: A Moderated-Mediated Model of Women's Political Participation pp. 76-89

Muhammad Shahab, Razia Sultana, Baserat Sultana, Shanthi Rajan, Lubna Amin, Imran Naseem, Ilknur Ozturk and Khalid Zaman

The Process of Promoting Employee Voluntary Tax Compliance in a Regulatory Alteration pp. 90-96

Nur Cahyonowati, Agung Juliarto, Dwi Ratmono, Frendy Frendy and Abdul Ghafar Ismail

The Impact of International University Transnational Social Media Brand Image on Student Brand Attitudes pp. 97-104

Junrui Ma and Azaze-Azizi Abdul Adis

The Impact of Digital Transformation on the Innovation Performance of SME through Employees' Digital Capabilities: The Moderating Effect of Digital Transformation pp. 105-118

Ahmed Mohammed Abdulaal

Development and Validation of the Loyalty Program Composition Scale pp. 119-128

Lokman Ercin

The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines pp. 129-135

Ma. Cecilia P. Reyes and Mark Alvin H. Abad

Linking Sustainable HRM to Employee Well-Being: Insights from the AMO Framework and the Mediating Influence of Perceived Organizational Support pp. 136-146

Aaliya Ashraf, Sushant Gupta, Ulfat Andrabi, Nancy Sahni, Ramona Birau, Virgil Popescu, Stefan Margaritescu, Gabriela Ana Maria Lupu (Filip) and Roxana-Mihaela Nioata (Chireac)

FOMO and Impulse Buying in the Live Streaming Context: The Dual Mediation of E-WoM and Trust pp. 147-152

Novita Kumala Sari, Abdul Rahman Mus, Mursalim Laekkeng, Syamsu Alam and Ilhan Safar

Interaction of Organizational Innovation Management and Consumer Value Perception in the Aviation Sector pp. 153-162

Fatih Karaman and Muhammed Talha Narci

Tax Incentive, Ease of doing Business and Environmental Sustainability of SMES in Nigeria pp. 163-175

Grace Oyeyemi Ogundajo, Theophilus Anaekenwa Aguguom, Oluwatobi Ayodele Abiola and Olumide Olayiwola Akinpelu

Linking Individual and Organizational Islamic Work Ethics to Employee Commitment: The Mediating Role of Perceived Organizational Support in Islamic Banks pp. 176-183

Mohammad Said Hawwa, Amro Alzghoul and Mohammad AL Jedi

The role of Training Skills on the Relationship between Financial Services and Organization Performance among Small and Medium Enterprises in Libya pp. 184-192

Omer Mohamed Ali, Mahmoud Abdualaziz Y. Yakhlf, Mohamed Aghel and Abdulhadi Mohamed Alhadi Drhoub

Determining Factors Influencing Entrepreneurial Intention: Integrating Self-determination Theory and Theory of Planned Behaviour pp. 193-204

Siswanto Siswanto, Masyhuri Masyhuri, Salim Al Idrus and Sri Palupi Prabandari

Unlocking Innovation through Digital HRM: How Employee Development and Transformational Leadership Shape Adoption Success pp. 205-213

Salma Al-Shammari and Amro Alzghoul

Environmental Determinants of Behavioral Intention to Adopt Electric Vehicles in Vietnam pp. 214-224

Nam Khoa Nguyen and Thi Hai Linh Nguyen

Comparing Factors Affecting Indonesian and Malaysian Muslim Gen Z's Intention to Purchase Halal Cosmetics pp. 225-232

Sylvia Rozza, Efriyanto Efriyanto, Aulia Dwi Kusumawardhani and Leksia Aura Suci Busono

From Accounting to Trust: How Islamic Worldview Strengthens Financial Performance in Islamic Microfinance pp. 233-243

Achmad Soediro, Media Kusumawardani and Muhammad Arta Kasyfillah

Toward a Model of Explaining between Inspirational Motivation, Intellectual Stimulation on Employees' Innovative Behaviour with Job Engagement as a Mediating pp. 244-255

Khaled Jadu, Zuhaina Mustapa, Nor Farehan Omar and Norfadzilah Abdul Razak

Integrating Social Interaction and Technology Readiness to Explain Consumer Adoption of Live-Streaming Shopping pp. 256-266

Yinbo Zeng and Jihad Mohammad

Beyond the Label: Multidimensional Brand Equity Driving Apparel Visibility Through Customer Satisfaction pp. 267-279

Mercy Nwadiuto Obeto and Rudzi Binti Munap

Does Trust Mediate Job Satisfaction Factor and Intention Factor to Keep on among the IT Employees? pp. 280-287

Angelin S. Kiruba, S. Clemence Jenifer, Christine Drewitt and P. G. Suraj

Sustainable Digital Transformation in Logistics: A Regression Modeling Approach to Logistics 4.0 Awareness pp. 288-292

Esma Irmak and Irem Pelit

How Technology Readiness Shapes Facial Recognition Payment Adoption: An Integrated Structural Model of Cognitive, Trust, and Risk Beliefs pp. 293-304

Yue Cheng and Jihad Mohammad

Unpacking the Mediating Role of Doctor-Patient Trust in the Service Quality-Loyalty Link: Insights from a Large Public Hospital in Shandong, China pp. 305-316

Li Guang Yu, Wong Chee Hoo, Hu Li Juan and Christian Wiradendi Wolor

From Classroom Care to Digital Support: Ecological Foundations for Teacher-Responsibility, AI-Integration and Student Well-Being Framework pp. 317-325

Kong Yaru, Kevin Fernandez and Rajah Rasiah

Scarcity Cues, Payment Convenience, and FOMO: Their Roles in Online Impulsive Buying and Post-Purchase Cognitive Dissonance pp. 326-334

Zaira Marie Abero, Grezyle May Babanto, Jethryl Pagara and Jupert Jasser Abellana

Reassessing Guanxi as Social Capital: Boundary Conditions for Service Innovation and Productivity Growth pp. 335-348

Li Jia and Kay Hooi Keoy

Brand Experience as a Mediating Mechanism Between CSR Initiatives, CSR Supportive Behaviour, and Consumer Brand Loyalty pp. 349-358

Teng Zhu, Jamilah Jamal and Suhaini Muda

From Inclusion to Performance: Examining the Effects of Diversity, Equity, and Inclusion Initiatives on Job Performance of Healthcare Professionals pp. 359-365

Aaliya Ashraf, Sushant Gupta, Ulfat Andrabi, Nancy Sahni, Ramona Birau, Virgil Popescu, Gabriela Ana Maria Lupu (Filip), Roxana-Mihaela Nioata (Chireac) and Cristina Sultanoiu (Patularu)

The Moderating Role of Business Intelligence in the Relationship between Supply Chain Alliances and Sustainable Firm Performance within Emerging Economic Environment pp. 366-377

Bayode Olusanya Babatunde, Adebanji Adejuwon William Ayeni, Olumuyiwa Oladapo Fasanmi, Victor Ojo Olawanle, John Ayodele Adekanmbi and Bolatito Bolade Babalola-Alabi

The Role of Second-Line Leadership Development in Achieving Competitive Advantage: Evidence from UAE pp. 378-385

Nasser Mohammed AI Awani and Abu Dardaa Mohamad

Digital Transformation Initiatives and Beneficiaries' Satisfaction in Public Services: The Mediating Roles of Service Accessibility and Ease of Use pp. 386-394

Abdullah Said Salim Almashekhi, Abu Dardaa Mohamad and Hasanah Abd Khafidz

From Green Dynamic Capabilities to Competitive Advantage: A Dynamic Capabilities Perspective on Sustainability Innovation pp. 395-405

Qi Ruojun

Examination into the Mediating Role of Optimism on the Relationships between Work-life Balance, Job Embeddedness and Turnover Intention: Evidence from Central African Context of Cameroon pp. 406-419

Marymagdaline Enowmbi Tarkang, Festus Victor Bekun and Seyma Caliskan Cavdar

The Influence of Service Quality on Customer Satisfaction at a Selected Food Retailer in Durban pp. 420-425

Bhekiwe Nontokozo Simelane and Tshepo Tlapana

Development of a Brand Polarization Scale in Sports pp. 426-439

Ugur Saglik and Yavuz Selim Gulmez

Scientific Mapping of Purchase Intention Research: Patterns, Key Contributors, and Future Directions Based on Scopus (2023-2025) pp. 440-451

Deddy Rakhmad Hidayat, Dian Anggraece Sigit Parawansa, Jusni Ambo Upe and Idayanti Nursyamsi

Antecedents of Pentagon Fraud against Sustainability Reporting and Behavioral Organization as Intervening pp. 452-465

Sutrisno Sutrisno, Syahril Djaddang and Suratno Suratno

Unveiling the Influence of Technology Anxiety on Facial Recognition Payment: Does the Golden Age Citizen Adopt the Payment with their Face? pp. 466-475

Yuhan Zhou and Abdul Manaf Bohari

Perceived Benefits of Digital Payments in Tanzania pp. 476-490

Kafigi Jeje

Adoption of Omnichannel Technology along with its Impact on Customer Experience from an FMCG Perspective pp. 491-500

R. Sharmila and D. Janis Bibiyana

Innovative Strategies in Employee Turnover Management: A Systematic Review of Best Practices and Their Impact on Employee Retention in the Hospitality Industry pp. 501-511

Ida Ayu Nyoman Widia Laksmi, Diana Sulianti K. Tobing, Sri Wahyu Lelly Hana Setyanti and Handriyono Handriyono

Digital Synergy: Examining How IoT, Blockchain and AI Collectively Improve Supply Chain Transparency pp. 512-520

S. Jenitha Karthiga, Kavitha Muthukumaran, V. Jhansi, Sudarsan Jayasingh, M. Micheal Rashma and R. S. Lekshmi

The Concept of Fintech in The Sustainability of MSM's Business in West Kalimantan: Moderated by Ease of Digital Payment pp. 521-529

Dedi Hariyanto, Heni Safitri, Dayang Affizzah Awang Marikan, Nor Afiza Abu Bakar and Nur Zaimah Ubaidillah

The Influence of Market Uncertainty on Sustainable Competitive Advantage with Supply Chain Endurance as a Mediating Variable pp. 530-538

Widya Arif Sofiyan, Thomas Stefanus Khaitu and Timotius Febry Christian

The Impact of Entrepreneurial Strategies on Organizational Performance Quality: The Role of Innovation as a Mediating Variable pp. 539-544

Sami Awwad Ismail Al-Kharabsheh

Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience pp. 545-554

Sergii Siazin, Andrii Popov, Hripsime Melyan, Anastasiia Bilous and Maryna Oznobishyna

E-Tax System Adoption and Tax Compliance: The Role of Taxpayers Satisfaction, Taxpayers' System Competence in the Post Covid-19 Pandemic Era pp. 555-565

Mustapha Bojuwon, Funmilola Mary Ogunleye, Olola Olayeye Aduwo, Akinyemi Wumi Ogunleye, Adekunle Sunday Adeogun, Sunday Adeniyi Olasehinde, Adesodun Isaac Adebayo, Ayodele Temitope Ekundayo, Ayomikun Elizabeth Aduwo and Olufemi Philip Ogunrinde

Trust in AI-Driven Marketing and its Impact on Brand Loyalty: The Mediating Role of Adoption Intention among Generation Z Consumers pp. 566-574

Norberto M. Secretaria

Influence of Demographic Indicators on Smartphone Choice: Evidence from Azerbaijan pp. 575-582

Hasan Muslumov and Maral Jamalova

Bitcoin Price Dynamics: The Role of Community Activity, Social Media, and Market Liquidity pp. 583-591

Havane Tembelo and Mustafa Özyesil

The Role of Strategic Planning in Enhancing Cloud-Based Business Intelligence to Achieve Organizational Goals in Jordanian Commercial Banks pp. 592-598

Khaldoon Khawaldeh and Fawwaz Tawfiq Awamleh

Unveiling the Transition from Traditional to Online Shopping: An Extended UTAUT2 Framework in a Vietnamese Regional Hub pp. 599-609

Vo Phuc Truong Thanh, Huynh Thi Tuyet Suong, Nguyen Quynh Trang, Le Nguyen Trung Kien and Nguyen Tan Trung

Factors Influencing Financial Behaviour of Youths through the Perspective of Information-Motivation-Behavioural Skills Model pp. 610-617

Lily Liong, Pick-Soon Ling, Angela Ee Ling Tiong and Liing-Sing Ling

A Review Study on the Influence and Impact of Knowledge Management Practices on the Performance and Growth of SMEs pp. 618-634

Nikhil Vimala Muraleedharan and Vellaiyan Perumal Velmurugan

Big Data's Impact on Jordan Banks' Organizational Innovation: Examining the Moderating Effects of Management Commitment and Mediating Knowledge Sharing pp. 635-645

Sami Mohammad, Aysem Çelebi and Alrmah Saied R. Amer

Green Training and Development Influencing Employee Green Behavior: The Mediating Role of Employee Green Attitude and Intentions in Lebanese Small and Medium-sized Enterprises pp. 646-661

Mona AlDana, Alaa Elddine Abbas, Cherine Jneid and Sara Mosleh

Role of Gamification and Perceived Value on Consumers' Behavioural Intention to Use Buy-Now, Pay-Later (BNPL) Services through the Extended Tam Model pp. 662-674

S. Yamuna and C. Sahila

The Impact of Information Technology Use on Achieving a Sustainable Competitive Advantage in Airlines Companies pp. 675-681

Mohammad Abdalkarim Alzuod

Cultural Adaptation as a Strategic Factor in Ensuring the Stable Presence of Enterprises in International Markets pp. 682-691

Olha Prokopenko, Mykhailo Airapetov, Nataliia Kara, Roman Lakhyzha and Andrian Ulinici

Reassessing Organizational Competence as a Mediator between Service Quality and Customer Satisfaction: An Integrated SERVQUAL-Resource-based View Study of Amanah Ikhtiar Malaysia pp. 692-701

Wan Nur Rahini Aznie Binti Zainudin, W. Muhammad Zainuddin Wan Abdullah, Norlida Binti Mahussin and Farah Alia Binti Zakaria

Cost and Management Accounting Practices in Indian Hotels: Impact on Efficiency and Service Quality pp. 702-712

Rashmi Tripathi and Manoj Kumar

TAM Model: Studying the Influence of Sustainability Labels on Consumer Willingness to Pay Premium Prices for Apparel Using PLS-SEM pp. 713-721

Enrico C. Mendoza, Ivan Escarda, Elnathan Lim, Jean Andrei Mallillin and Mark Joshua Sta. Ana

The Brand Shield: How Brand Equity Moderates the Emotional Backlash of Gamification Failure pp. 722-728

Dinh An Vu, Nhu Anh Le, Huyen Trang Phan, Thi Nhi Phan, Thi Phuong Oanh Nguyen and Dinh Tuan Anh Trinh

Influence of Fine-Dining Restaurant Service Quality and Legitimacy on Revisit Intentions in Tshwane City, South Africa pp. 729-740

Clay Hutama Basera, Johan W. de Jager and Antonie Drotsky

Innovative Marketing Strategy Tools for Promoting the Green Agribusiness Brand pp. 741-749

Tetiana Ustik, Volodymyr Lagodiienko, Svitlana Bebko, Yurii Biloshapka and Oleksandr Sorokolit

Innovative Cognitive Tools for Studying Market Opportunities for Entrepreneurship pp. 750-759

Taliat Bielialov, Maryna Salun, Alina Lytvynenko, Halyna Yamnenko and Olha Romanko

How do Social Media Influencers Trigger Impulse Buying: The Mediating Role of Emotional Arousal and Cognitive Bias pp. 760-769

L. Monisha and Sahila Chellamuthu

Integration of Fintech and Digital Marketing in Optimizing Accounting Operations and Management Accounting pp. 770-779

Hassan Ali Al-Ababneh, Arwa H. Amoush, Ali Ra'ed Alshawawreh, Maher Ibrahim Tawdrous and Jameel Ahmad Khader

Volume 16, issue 2, 2026

How do Religiosity and Environmental Awareness influence Muslim Tourists' Halal Culinary Repurchase Intention? pp. 1-8

Dina Patrisia, Abror Abror, Yunita Engriani, Hasdi Aimon, Rahmiati Rahmiati, Erly Mulyani, Bussalin Khuadthong and Somnuk Aujirapongpan

Internal Marketing's Impact on Service Quality and Sustainability, Mediated by Employee Outcomes in Saudi Banking pp. 9-21

Amal Abdulmajeed Qassim and Hebatalla Mohsen Mohammed Abd El Baki

Enhancing Guest Experiences: Analyzing the Impact of Service Quality on Customer Satisfaction in Erbil's Hospitality Sector pp. 22-32

Hoshyar Abdulrahman Saleh and Amran Harun

Understanding the Authenticity, Experience, Satisfaction Nexus to Enhance Revisit Intention in Heritage Sites pp. 33-40

Sulis Riptiono and Intan Muliana Rhamdhani

The Role of Training Effectiveness in Enhancing Online Teaching Competence and Professional Development: A SEM Approach pp. 41-49

S. M. Kaunain Abidi, Azra Ishrat, Masood H. Siddiqui, Anjali Singh, Shagufta Ali and Naghma Ali

The Impact of Green and Product Innovations on Competitive Advantage: A Case Study of Medium and Small-Scale Distilleries in Thailand pp. 50-55

Phatsanat Tarnuphatpong and Aree Naipinit

Global Research Trends in Knowledge Management in Higher Education: A Bibliometric Analysis pp. 56-65

Mohamed Aghel Altawe, Mahmoud Abdualaziz Y. Yakhlf and Aza Azlina Md Kassim

Shopping in Another Dimension: What Keeps Customers Coming Back to Mobile AR? pp. 66-76

Rishi Raj Sharma, Jivanjot Singh and Vanita Saini

Adapting Internal Audit Functions to the COVID-19 Pandemic: Evidence from the United Arab Emirates pp. 77-81

Omar Saeed, Mohammed Amjad, Walaa Wahid ElKelish, Hela Miniaoui, Magdi El-Bannany, Muhammad AlShurideh and Alhashmi Aboubaker Lasyoud

The Role of High-Performance Work Systems in Enhancing Work Engagement pp. 82-87

Manar Al-Qatawneh and Bandar Abutayeh

Marketing Gamification - Concepts, Opportunities and Future Research Directions: Insights from a Systematic Literature Review pp. 88-102

Rishi Raj Sharma, Vanita Saini and Jivanjot Singh

Empowerment, Mobile Technology, and Managerial Support: A Multidimensional Analysis of Work-Life Balance Among Women Engineers pp. 103-110

Nur Izzaty Shahirah Binti Nor Sham, Rohani Salleh, Muhammad Shoaib Saleem and Sharifah Syahirah Syed Sheikh

Identifying Determinants of Social Media Influence on Purchase Decisions: A Factor Analytical Study of Rural Consumers in Selected Districts of Uttar Pradesh pp. 111-119

Anas Ahmad, Neeraj Kumar Singh, Sultan Ahmad, Rafat Fatima, Aftab Alam and Usman Ghani

Turning Diversity into Performance: The Roles of Work Environment and Organisational Communication in Emerging-Economy Manufacturing pp. 120-129

Irwan Raharja, Popon Rabia Adawia, Dwi Irwati and Triana Sri Gunarti

The Effect of Work Engagement on Individual Work Performance in the Psychology in Happiness Perspective: Mediated by Happiness at Work pp. 130-143

Jinzhan Wang and Azra Ayue Binti Abdul Rahman

Personalization in Fintech: Dual Mediation Effects of Trust and Surveillance on Fintech User Retention pp. 144-149

Hassan Alsaggaf

Unpacking the Strategic Alignment-Performance Nexus: The Moderating Influence of Perceived Organizational Support in Jordan's Income and Sales Tax Department pp. 150-157

Ghazy Al-Badaineh

Personal and Social Competencies as Drivers of Entrepreneurial Success in Malaysia's SME Sector pp. 158-164

Rudzi Binti Munap, Obeto Mercy Nwadiuto and Ikmal Abdul Malik

Data Privacy and Ethics in Digital Marketing: A Risk Analysis Using Logistic Regression Models pp. 165-174

Suleiman Ibrahim Shelash Mohammad, Sultan Alaswad Alenazi, Badrea Al Oraini, Ahmad Khraiwish, Asokan Vasudevan and Khoo Wuan Jing

Examining the Impact of Omnichannel Integration on Satisfaction, Trust and Customer Loyalty: The Moderating Role of Prior Online Experience pp. 175-184

Nerisha Gowrie, Fiza Shetty, Komal Chopra and Neo Ligaraba

When Men Report More: Paradoxical Gender Perceptions of Discrimination in the Lebanese Hospital Sector pp. 185-192

Lena Saleh, Dima Al Hassanieh and Jana Badran

Mapping the Landscape of Organizational Branding: A BERTopic-Driven Exploration pp. 193-204

Tamer Kiliç and Bülent Özsaçmaci

Credibility, Quality, and Valence of eWOM: Effects on Consumer Behavior in Lebanon pp. 205-211

Lena Saleh, Henri Touma and Marwa Badran

Factors Affecting Tourists' Satisfaction and Intention to Return a Destination: Measurement and Implications for Vietnam pp. 212-227

Thang Dao Quang, Dung Nguyen Thai, Oanh Thai Thi Kim and Van Hoang Thi Thuy

Governance, Experience, and Cultural Factors in the Adoption of IFRS for SMEs: Cross-Country Evidence from 88 Nations pp. 228-235

Roekhudin Roekhudin and Syaiful Iqbal

Enhancing Data Privacy and Fraud Detection in the Takaful Industry through Digital Platforms and E-Knowledge Sharing: Moderating Role of AI Adoption pp. 236-243

Mansoor Ahmad Qazi and Maizaitulaidawati Binti Md Husin

The Influence of Employer Branding on Faculty Attrition Rates in Self-Financed Arts and Science Colleges in Coimbatore, Tamil Nadu, India pp. 244-252

D. Divya, R. Venkatalakshmi, Suleiman Ibrahim Shelash Mohammad, Asokan Vasudevan, Vijayesvaran Arumugam and Sultan Alaswad Alenazi

Impact of Strategic Leadership Styles and Leadership Support on Employee Engagement in Indian Higher Education pp. 253-262

Gulzar Fatima Khan, Alka Singh Bhatt, Masood Husain Siddiqui and Manish Mishra

The Impact of Marketing Brand Value on a Company's Financial Performance pp. 263-272

Nikolaos Belesis, Christos Kampouris, Fousteris Andreas and Nefeli Malliari

Service Quality and Customer satisfaction: The Mediating Role of Customer Delight pp. 273-287

Yousef Elshawesh and Isah Wada

Global Wine Consumption Behavior: Narrative Review and Development of Global Framework pp. 288-301

Samit Chakravorti

Islamic Marketing, Customer Service, and Technological Innovation: Advancing Women's Empowerment in Indonesian MSMEs pp. 302-309

Ruslaini Ruslaini, Indupurnahayu Indupurnahayu, Qurroh Ayuniyyah, Immas Nurhayati and Endri Endri

From Augmented Reality Gaming Temptation to Total Obsession: Investigating the Impact of Behavioural Intention and Continued Usage Towards AR Gaming pp. 310-322

Parv Gupta and Gyaneshwar Singh Kushwaha

The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations pp. 323-334

Joseph George, K. S. Sebastian, V. Prasobha Sasikumar, Salini K. and Sajan N. Thomas

Integrating Exergames in Physiotherapy: Business Model Insights and Strategic Recommendations pp. 335-342

Jennifer Joseph

Measuring Entrepreneurial Success in Inclusive Contexts in African countries: Indicators and Evaluation Frameworks pp. 343-353

Jules Kounouwewa and Deng Chao

Creative Marketing and Its Role in Raising Customer Value pp. 354-362

Mohammed Edan Al Khazraje, Entisar Azeez Hussein and Suhaer Shakir Sideeq

Impact of Omnichannel Applications on Reuse Intention and Moderating Role of Personal Innovativeness and Habit in the Customer Journey pp. 363-374

Gadir Alizada, Bahman Huseynli and Gözde Kandemir Çomoglu

Green Marketing Strategies and Consumer Preferences: An Empirical Analysis of Pricing, Promotion, Packaging, and Labeling pp. 375-383

Mark Francis R. Amarga, Jereco D. Esmero, Niña Lee Seriño, Albert A. Alonzo, Junaisah Nissi L. Degoma and Renz P. Aguhob

How Does Perceived Social Presence Drive Impulse Buying Online? The Mediating Role of Flow Experience and Consumer Trust pp. 384-395

L. Monisha and Sahila Chellamuthu

Digital Natives and Mobile Advertising: Insights into Consumer Attitudes pp. 396-405

Wendy Ming Yen Teoh, Shi Man Lim, Hasliza Hassan, Lee Yen Chaw and Chin Wei Chong

An Analytical Study on the Role of Satisfaction in Mediating Customer Loyalty and AI-Powered Digital Banking pp. 406-417

Mohd Arif Hussain, Md Arshad Ur Rahman, Mohammed Ashfaq Hussain, Kasturi Bangla Vanitha, Prakash Kumar and Amrutha Kuril

Determinants of Consistent Board Exam Excellence among Top-Performing Accountancy Schools in Cebu City pp. 418-426

Anne Jere L. Bajarias, Leslie O. Monacillo and Jiomarie B. Jesus

The Effect of Consumer Brand Involvement on Brand Advocacy: A Moderated Mediation Model of Brand Affect and Perceived Value in an Emerging Market Context pp. 427-434

St. Rukaiyah, Ilham Safar and Abdul Samad Arief

Resource and Human Capital Synergies as Determinants of MSME Growth: Evidence from Bislig City, Philippines pp. 435-444

Floresito Dumagan Calub

The Role of Resource Allocation in Linking Enterprise Risk Management to Competitive Advantage of Small and Medium- Sized Enterprises pp. 445-454

Yangfeng Zhang

Role of Local Tourism Governance Policies in Achieving Sustainable Tourism Development: A PLS-SEM Modeling Study pp. 455-467

Tjitjik Rahaju, Suci Megawati, Indah Prabawati, Firre An Suprapto, Ajie Hanif Muzaqi and Ardiyansyah Ardiyansyah

Emotional Intelligence and Job Stress in Indian Healthcare: A Positive Psychology and Human Rights Perspective pp. 468-476

Aparna Sinha, Archana Sharma and Vishal Sood

Volume 16, issue 1, 2025

Exploring the Influence of Online Consumer Reviews on Sales of Umrah Travel Agencies: The Moderating Role of Package Pricing pp. 1-11

Amran Harun, Muhamad Izaidi Ishak and Much Aziz Muslim

Shaping Future Entrepreneurs: Education, Intention, and the Adoption of AI pp. 12-20

Iston Dwija Utama, Tutik Inayati, Margareth Setiawan, Zalena Mohd and Erma Lusia

Aligning Skills with Industry 4.0: An Exploratory Study of IT Workforce Challenges in Kerala, India pp. 21-29

Jishin George Oommen, M. Manimekalai, Noel Simon Roy and U. S. Nithya

Sustainable Marketing Strategies and Financial Performance in the Hotel Industry: Does Digital Transformation and Integration Matter? pp. 30-43

Derrick Nukunu Akude, John Kwame Akuma, Emmanuel Addai Kwaning, Kojo Agyekum Asiama and Isaac Kwame Amoah-Ahinful

Buying at First Sight: Modelling the Determinants of UI on Generation Z's E-Impulsive Buying Behaviour pp. 44-52

Arveen Kaur, Alpana Srivastava, Shekhar Trivedi, Priyanka Srivastava and Shashi Kant Dikshit

Mind the Green Gap - Demographic Influences and Strategies to Close Recycled Product Intention-Behaviour Gaps in Germany and South Africa pp. 53-69

Thomas Dobbelstein and Roger B. Mason

Halal Fashion Consumption: Understanding Determinants of Brand Loyalty among Hijab Consumers pp. 70-83

Farrah Nadia Baharuddin, Safiek Mokhlis and Noor Fadhiha Mokhtar

Exploration of Human Resources in Transformational Leadership toward Business Sustainability of Indonesian Small and Medium Enterprises pp. 84-91

Siti Istikhoroh, Untung Lasiyono, Noerchoidah Noerchoidah, Mutiara Rachma Ardhiani and Fairuza Arindra

Exploring the Role of Knowledge Management in the Link Between Organizational Culture and Financial Performance: Evidence from Libyan Higher Education Institutions pp. 92-103

Mohamed Aghel and S. M. Ferdous Azam

The Impact of Technological-Organizational-Environmental Factors on Electronic Marketing Performance of Food and Beverage SMES in Kuwait pp. 104-112

Mohammad A. S. Alkhanaini, Zurina Mohaidin and Rosly Othman

Does Strategic Management Accounting, Local Wisdom Influence Village-Owned Enterprises Performance? An Applied Study in Indonesia pp. 113-120

Evi Marlina, Siti Rodiah, Desti Mualfah and Sandra Audina

Pricing Strategies and Demand Dynamics in Indigenous Micro-Textile Enterprises pp. 121-130

Tsepo Machela

More Than Just Skills: How Competencies, Motivations, and Social Capital Shape New Venture Performance pp. 131-146

M. Chaerul Rizky, Annisa Ilmi Faried and Echa Ferina Br. Purba

The Impact of Business Intelligence on Digital Marketing Activities: The Mediating Effect of Technological Capabilities pp. 147-154

Mohammad Awad Alzyadat

Impact of Website Attributes on Women's Apparel Purchase Decisions: A Strategic Marketing Perspective pp. 155-160

M. Babima, Kishore Kunal, S. T. Anand and Vairavel Madeshwaren

Brand Reputation in the Age of AI: Impact of AI-Driven Customer Interaction, Social Media Engagement, and Sustainability Messaging on Consumer Trust and Purchase Intention pp. 161-169

Jiomarie B. Jesus, Ma. Rosalina A. Besario, Niña Lyn E. Bueno, Charito L. Bonghanoy, Rocel I. Navaja, Genessa L. Basilisco, Jeffy M. Sumilhig and Chesa Ople-Alviola

A Systematic Analysis on Organisational Citizenship Behaviour around the World from 2005 to 2025 pp. 170-178

M. Sankar, A. Chitra, A. Mahadevan, S. Nagarajan and S. Krishna Priya

Evaluating AI-Enhanced Digital Payment Platform Adoption through an Extended UTAUT2 Model pp. 179-186

Mohd Arif Hussain, Sudha Vemaraju and Sarvani Kocherlakota

What Drives Digital Marketing Adoption in Resource-Constrained MSMEs? Evidence Using a TOE-Led Integrative Framework pp. 187-198

Bibin Xavier and A. Vanitha

The Relationship between Generative AI-Driven Storytelling and Customer Engagement: The Mediating Role of Personalization pp. 199-209

Anber Abraheem Shlash Mohammad, Suleiman Ibrahim Mohammad, Hanan Jadallah, Asokan Vasudevan and Zahid Hussain

The Impact of Digital Marketing and Mobile Applications on Service Innovation in German Companies pp. 210-217

Samariddin Makhmudov, Dinora Otakhonova, Toshmurod Kulmanov, Nargizaxon Shamshiyeva, Umidjon Juraev, Ganisher Ruziev and Ullibibi Sabirova

Workplace Spirituality and Innovative Work Behavior: Unveiling the Power of Engagement pp. 218-225

Meily Margaretha, Achmad Sudiro, Desi Tri Kurniawati and Sri Palupi Prabandari

Data Driven Culture and Firm Performance: The Mediating Role of Customer Centric Innovation and Customer Loyalty pp. 226-237

Mohammad Wasiq

Audit Fee Determinants: The Influence of Corporate Governance Mechanisms in Nigerian Banking Industry pp. 238-245

Nwosu Lilian Ifunanya, Omobolade Stephen Ogundele and Calvin Mahlaule

Factors Influencing the Enhancement of Work Motivation among Tour Guides: A Study in Ho Chi Minh City, Vietnam pp. 246-254

Le Thi Kim Hoa and Pham Ngoc Khanh

Destination Brand Satisfaction in Nature-Based Tourism: Image and Experience as Primary Drivers pp. 255-266

Beby Karina Fawzeea Sembiring, Endang Sulistya Rini and Muhammad Dharma Tuah Putra Nasution

What Drives Satisfaction in Fresh E-Commerce? Evidence from Review-Based Topic and Sentiment Analysis pp. 267-274

Xiaomei Han, Hamrila Abdul Latif and Chin-Hong Puah

How Influencer Marketing Shapes Tourist Citizenship Behavior for Sustainable Tourism Destinations? The Mediating Role of Brand Attitude pp. 275-285

Toetik Wulyatiningsih, Nancy Margaretha Rantung and Deske W. Mandagi

Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market pp. 286-295

Peter Kwasi Oppong and Haruna Maama

Mapping Collectivism Research in Marketing: A Global Scopus Bibliometric Analysis pp. 296-306

Lan Yao, Salniza Bt Md. Salleh and Nur Nadia Adjrina Binti Kamaruddin

Stepwise Regression Analysis of the Determinants Influencing the Adoption of Islamic Banking pp. 307-312

Monalisa Pattanayak, A. Udaya Shankar, Gaurav Kumar, S. Fakruddin Ali Ahmed, N. S. V. N. Raju and Srinivas Ravi Kumar Jeelakarra

Tourism and Referral Healthcare System Efficiency the Role of Sustainability and Socio-Cultural Factors in Uttar Pradesh pp. 313-324

Sonika Gupta, Alpana Srivastava, Bharat Mishra, Manish Mishra and Varun Bajpai

Exploring the Role of Environmental Knowledge, Awareness, and Organizational Behavior in Driving Sustainability Performance and Decision-Making: Evidence from Somali Business Organizations pp. 325-340

Ali Yassin Sheikh Ali and Abukar Hussein Nor

Enhancing Engagement through Gamification in Malaysian Blended Learning pp. 341-349

Mohd Zailani Othman, Shahreena Daud, Norraeffa Md Taib, Nornajihah Nadia Hasbullah and Zarinah Abu Yazid

Assessing the Impact of E-Commerce Platforms on Retail Consumer Goods Brand Building pp. 350-357

Doniyor Saidov, Otabek Saidov, Toshmurod Kulmanov, Zokir Mamadiyarov, Konstantin Kurpayanidi, Botir Ismoilov and Samariddin Makhmudov

Impact of Social Media Marketing on Decision Confidence: The Mediating Role of Social Commerce Engagement pp. 358-368

Shruti Sharma, Nishant Dabhade and Anjali Singh

Exploring the Mediating Role of Psychological Resilience in Enhancing Employee Empowerment and Organizational Commitment: A Dual-Theory Approach PsyCap and JD-R Perspective pp. 369-390

Andi Adawiah and Aditya Halim Perdana Kusuma Putra

Green Branding to Create Green Competitive Advantage in McDonalds Indonesia Fast Food Company pp. 391-404

Fatimah Fatimah, Efriyanto Efriyanto, Lia Ekowati and Hastuti Redyanita

The Impact of Digital Transformation on Sustainable Business of Commercial Banks in an Emerging Economy pp. 405-413

Minh Tri Nguyen, Thanh Vo Phuc Truong, Hiep Ngo Tan, Thanh Vu Dang and Tran Thi Bich Ngoc

Investigating the Impact of Corporate Governance on Financial Performance of Commercial Banks in Ghana pp. 414-429

Michael Yeboah, Benjamin Yeboah, George Ohene Djan, Mazurina Mohd Ali and Ofori Samuel Adarkwa

Unlocking Digital Payoffs in Pharmaceutical Supply Chains: Organizational Learning Capability as a Boundary Condition pp. 430-437

Abeer Tarawneh and Amro Alzghoul

Strategic Integration of Artificial Intelligence and Innovation Management for Enhancing Organizational Performance: The Moderating Role of Organizational Agility pp. 438-445

Bayode Olusanya Babatunde, Banji Ridwan Olaleye, Olumuyiwa Oladapo Fasanmi, Ademola Emmanuel Ayodele and Omowumi Olanike Oshatimi

How Artificial Intelligence Brought a Paradigm Shift in the Digital Marketing Landscape: A Scientometric Mapping and Future Research Directions pp. 446-460

Mohammad Faruk, Md. Shahanur Islam, Depongker Mondal, Md. Noyan Hossain, Md Rahat Tuhin, Mst. Eti Khatun and Sagor Ejarder

The Mediating Role of Brand Love between Brand Experience Dimensions and Word-of-Mouth Relationship: A Student Perspective of Smart Gadgets pp. 461-471

Zodwa Roskruge, Richard Chinomona and Miston Mapuranga