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International Review of Management and Marketing

2011 - 2022

Current editor(s): Ilhan Ozturk

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Volume 3, issue 4, 2013

Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited pp. 134 - 145 Downloads
Martin Owusu Ansah and Kofi Poku
Effective Marketing At Education: Importance of Communication Materials pp. 146 - 152 Downloads
Remziye Terkan
Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana pp. 153 - 163 Downloads
Edem Maxwell Azila-Gbettor, Simon Mesa Kwodjo Avorga, Lydia Sylvia Danku and Eli Ayawo Atatsi
A Content Analysis on Management Fashions in Turkish Manufacturing Companies pp. 164 - 183 Downloads
Özlem Yaþar Uðurlu, Nurettin Ýbrahimoðlu and Sibel Ayas
Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative pp. 184 - 189 Downloads
Martin Owusu Ansah
Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency pp. 190 - 203 Downloads
Volkan Dogan and Behçet Yalýn Özkar
Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University pp. 204 - 211 Downloads
Oya Tamtekin Aydýn
Critical Success Factors for Six Sigma Implementation in Large-scale Turkish Construction Companies pp. 212 - 225 Downloads
Mehmet Taner

Volume 3, issue 3, 2013

The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model pp. 93 - 101 Downloads
Majid M. Goaill, Selvan Perumal and Nor Azila M. Noor
Entrepreneurship Training and Capacity Building of Ghanaian Polytechnic Graduates pp. 102 - 111 Downloads
Edem M. Azila-Gbettor and Adjimah Paul Harrison
Evaluation of E-Mail Usage by Extended Technology Acceptance Model pp. 112 - 121 Downloads
Savas Mutlu and Ibrahim Efe Efeoglu
Analytic Hierarchy Process: An Application in Green Building Market Research pp. 122 - 133 Downloads
Sharmin Attaran and Bilge Gokhan Celik

Volume 3, issue 2, 2013

Emotional Labor: The Role of Employee Acting Strategies on Customer Emotional Experience and Subsequent Buying Decisions pp. 50 - 57 Downloads
Chaoying Tang, Craig R. Seal, Stefanie E. Naumann and Krystal Miguel
A Research on Relationship of Institutionalization and Institutional Entrepreneurship pp. 58 - 62 Downloads
Musa Sanal and Ibrahim Efe Efeoglu
Effective Diversity Management Initiatives pp. 63 - 74 Downloads
Suat Begeç
National Advertising and Cooperation in a Manufacturer-Two Retailers Channel pp. 75 - 85 Downloads
Slim Ben Youssef
Management Control System and the Case of CSR in the Tunisian Industrial Companies: What Findings by the Method of Structural Equation? pp. 86 - 92 Downloads
Hichem Dkhili and Hedi Noubbigh

Volume 3, issue 1, 2013

Consumers’ Attitudes Related to Biofuel Use in Transportation pp. 1-9 Downloads
Florin Mariasiu
Dimensions Affecting the Purchasing Behavior of Nepalese Women pp. 10-19 Downloads
Karan Singh Thagunna and Garima Khanal
How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores pp. 20-27 Downloads
Melik Karabiyikoglu
The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro pp. 28-36 Downloads
Frank Amoateng and Kofi Poku
An Assessment of Entrepreneurship Intention Among Sunyani Polytechnic Marketing Students pp. 37-49 Downloads
Samuel Yeboah, Kumi Ernest and Jacob Baffour Awuah

Volume 2, issue 4, 2012

Organization and Implementation of Integrated Management System Processes - Cruise Port Dubrovnik pp. 199-209 Downloads
Ivona Vrdoljak Raguž, Doris Perucic and Ivana Pavlić
Entrepreneurial Intention Among Senior High School Students in the Sunyani Municipality pp. 210-219 Downloads
George Lord Opoku-Antwi, Kwaku Amofah, Kofi Nyamaah-Koffuor and Abubakari Yakubu
Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance pp. 220-230 Downloads
Abdul Alem Mohammed and Basri bin Rashid
Attitudes Towards Tuition Fees Payment in Tertiary Education: A Survey of Sunyani Polytechnic Marketing Students in Sunyani Ghana pp. 231-240 Downloads
Samuel Yeboah, Kumi Ernest and Cynthia Gyamfi
Board of Directors, Audit Committee Characteristics and Performance of Saudi Arabia Listed Companies pp. 241-251 Downloads
Yahya Ali Al-Matari, Abdullah Kaid Al-Swidi, Faudziah Hanim Bt Fadzil and Ebrahim Mohammed Al-Matari

Volume 2, issue 3, 2012

An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude pp. 130-138 Downloads
Morteza Jamalzadeh, Navid Behravan and Roozbeh Masoudi
A Review of the Literature on Process Innovation in Remanufacturing pp. 139-155 Downloads
Huriye SABANCI Özer
Mobile Phone Usage by Micro and Small Scale Enterprises in Semi-Rural Ghana pp. 156-164 Downloads
Paul Kwakwa
Support Policies in Clusters: Prioritization of Support Needs by Cluster Members According to Cluster Life Cycle pp. 165-176 Downloads
Gülçin Salýngan
Empirical Assessment of Expectations Associated with the Recent Discovery of Commercialisable Oil in Ghana pp. 177-191 Downloads
Samuel Yeboah, Kumi Ernest and Kwarteng Ernest
Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey pp. 192-198 Downloads
Melik Karabiyikoglu

Volume 2, issue 2, 2012

The Role of Family Control on Financial Performance of Family Business in Gebze pp. 75-82 Downloads
Huriye SABANCI Özer
Attributions for Poverty: A Survey of Student’s Perception pp. 83-91 Downloads
Samuel Yeboah and Kumi Ernest
Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand pp. 92-98 Downloads
Chutinon Putthiwanit
Structural Investigation of Service Quality in Conventional and Islamic Banking in Pakistan pp. 99-105 Downloads
Muhammad Imran Qureshi, Muhammad Aamir Khan and Khalid Zaman
The Impact of Motivation and Hygiene Factors on Research Performance: An Empirical Study from A Turkish University pp. 106-111 Downloads
Oya Tamtekin Aydin
The Impact of Green Supply Chain Management on Transportation Cost Reduction in Turkey pp. 112-121 Downloads
Mehmet Saridogan
Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies pp. 122-129 Downloads
Shahriar Azizi, Fateme Ghytasivand and Sina Fakharmanesh

Volume 2, issue 1, 2012

SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks pp. 1-9 Downloads
Bettina Lis, Heinz-Werner Nienstedt, Patrick Proner and Gözde Yalazi
Youth Entrepreneurship as a Way of Boosting Indian Economic Competitiveness: A Study of Orissa pp. 10-21 Downloads
Manjusmita Dash and Kulveen Kaur
Inclusive Business – What It Is All About? Managing Inclusive Companies pp. 22-42 Downloads
Tea Golja and Samanta Pozega
Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab pp. 43-51 Downloads
Raj Kumar Gautam
Human Resource Management Practices and Employees’ Satisfaction Towards Private Banking Sector in Bangladesh pp. 52-58 Downloads
Md. Tofael Hossain Majumder
Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall pp. 59-74 Downloads
Pierre Rostan and Alexandra Rostan

Volume 1, issue 4, 2011

The Effect of Transformational Leadership Behavior on Organizational Culture: An Application in Pharmaceutical Industry pp. 65-73 Downloads
Sinem Aydogdu and Baris Asikgil
Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry pp. 74-85 Downloads
Vikas Gautam
Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet pp. 86-92 Downloads
Hung-Ming Lin

Volume 1, issue 3, 2011

An Empirical Investigation into the Construct of Higher Education Service Quality pp. 30-42 Downloads
Jaroslav Dado, Janka Taborecka Petrovicova, Dejan Riznic and Tamara Rajic
An Empirical Study of the Relationship Among Job Satisfaction, Organizational Commitment and Turnover Intention pp. 43-53 Downloads
Sinem Aydogdu and Baris Asikgil
The Relationship Between Mobbing and Organizational Commitment in Workplace pp. 54-64 Downloads
Murad Yüksel and Bedriye Tunçsiper

Volume 1, issue 2, 2011

The use of Information and Communication Technologies from the Students of Elbasan University pp. 14-18 Downloads
Bederiana Shyti
Development of Communication Technologies in Turkey: A General Overview pp. 19-24 Downloads
Dilek Pencepe and Ozlem Ozturk
Next-Generation Retailing In India: An Empirical Study Using Factor Analysis pp. 25-35 Downloads
Manju Smita Dash

Volume 1, issue 1, 2011

Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product pp. 1-7 Downloads
Goknil N. Kocak and N. Serdar Sever
The Effect of Communication Medium and Container Location on Paper Recycling: A Case Study pp. 8-13 Downloads
Dilek Pencepe and Onur Celik
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