International Review of Management and Marketing

2011 - 2024

Current editor(s): Ilhan Ozturk

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Bibliographic data for series maintained by Ilhan Ozturk ().

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Volume 3, issue 4, 2013

Investigation into Consumer Response to Sales Promotional Activities: The Case of Unilever Ghana Limited pp. 134 - 145

Martin Owusu Ansah and Kofi Poku

Effective Marketing At Education: Importance of Communication Materials pp. 146 - 152

Remziye Terkan

Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana pp. 153 - 163

Edem Maxwell Azila-Gbettor, Simon Mesa Kwodjo Avorga, Lydia Sylvia Danku and Eli Ayawo Atatsi

A Content Analysis on Management Fashions in Turkish Manufacturing Companies pp. 164 - 183

Özlem Yaþar Uðurlu, Nurettin Ýbrahimoðlu and Sibel Ayas

Corporate Social Responsibility in Ghana: A Comparative Analysis and Business Imperative pp. 184 - 189

Martin Owusu Ansah

Investigation of Brand Name-Country of Origin Preference in Four Different Product Groups with Respect to Conspicuous Consumption Tendency pp. 190 - 203

Volkan Dogan and Behçet Yalýn Özkar

Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University pp. 204 - 211

Oya Tamtekin Aydýn

Critical Success Factors for Six Sigma Implementation in Large-scale Turkish Construction Companies pp. 212 - 225

Mehmet Taner

Volume 3, issue 3, 2013

The Moderating Effect of Strength of Manufacturer's Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model pp. 93 - 101

Majid M. Goaill, Selvan Perumal and Nor Azila M. Noor

Entrepreneurship Training and Capacity Building of Ghanaian Polytechnic Graduates pp. 102 - 111

Edem M. Azila-Gbettor and Adjimah Paul Harrison

Evaluation of E-Mail Usage by Extended Technology Acceptance Model pp. 112 - 121

Savas Mutlu and Ibrahim Efe Efeoglu

Analytic Hierarchy Process: An Application in Green Building Market Research pp. 122 - 133

Sharmin Attaran and Bilge Gokhan Celik

Volume 3, issue 2, 2013

Emotional Labor: The Role of Employee Acting Strategies on Customer Emotional Experience and Subsequent Buying Decisions pp. 50 - 57

Chaoying Tang, Craig R. Seal, Stefanie E. Naumann and Krystal Miguel

A Research on Relationship of Institutionalization and Institutional Entrepreneurship pp. 58 - 62

Musa Sanal and Ibrahim Efe Efeoglu

Effective Diversity Management Initiatives pp. 63 - 74

Suat Begeç

National Advertising and Cooperation in a Manufacturer-Two Retailers Channel pp. 75 - 85

Slim Ben Youssef

Management Control System and the Case of CSR in the Tunisian Industrial Companies: What Findings by the Method of Structural Equation? pp. 86 - 92

Hichem Dkhili and Hedi Noubbigh

Volume 3, issue 1, 2013

Consumers’ Attitudes Related to Biofuel Use in Transportation pp. 1-9

Florin Mariasiu

Dimensions Affecting the Purchasing Behavior of Nepalese Women pp. 10-19

Karan Singh Thagunna and Garima Khanal

How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores pp. 20-27

Melik Karabiyikoglu

The Impact of Advertisement on Alcohol Consumption: A Case Study of Consumers in Bantama Sub-Metro pp. 28-36

Frank Amoateng and Kofi Poku

An Assessment of Entrepreneurship Intention Among Sunyani Polytechnic Marketing Students pp. 37-49

Samuel Yeboah, Kumi Ernest and Jacob Baffour Awuah

Volume 2, issue 4, 2012

Organization and Implementation of Integrated Management System Processes - Cruise Port Dubrovnik pp. 199-209

Ivona Vrdoljak Raguž, Doris Perucic and Ivana Pavlić

Entrepreneurial Intention Among Senior High School Students in the Sunyani Municipality pp. 210-219

George Lord Opoku-Antwi, Kwaku Amofah, Kofi Nyamaah-Koffuor and Abubakari Yakubu

Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance pp. 220-230

Abdul Alem Mohammed and Basri bin Rashid

Attitudes Towards Tuition Fees Payment in Tertiary Education: A Survey of Sunyani Polytechnic Marketing Students in Sunyani Ghana pp. 231-240

Samuel Yeboah, Kumi Ernest and Cynthia Gyamfi

Board of Directors, Audit Committee Characteristics and Performance of Saudi Arabia Listed Companies pp. 241-251

Yahya Ali Al-Matari, Abdullah Kaid Al-Swidi, Faudziah Hanim Bt Fadzil and Ebrahim Mohammed Al-Matari

Volume 2, issue 3, 2012

An Empirical Study of Email-Based Advertisement and its Influence on Consumers’ Attitude pp. 130-138

Morteza Jamalzadeh, Navid Behravan and Roozbeh Masoudi

A Review of the Literature on Process Innovation in Remanufacturing pp. 139-155

Huriye SABANCI Özer

Mobile Phone Usage by Micro and Small Scale Enterprises in Semi-Rural Ghana pp. 156-164

Paul Kwakwa

Support Policies in Clusters: Prioritization of Support Needs by Cluster Members According to Cluster Life Cycle pp. 165-176

Gülçin Salýngan

Empirical Assessment of Expectations Associated with the Recent Discovery of Commercialisable Oil in Ghana pp. 177-191

Samuel Yeboah, Kumi Ernest and Kwarteng Ernest

Bonus and Rebate: Perception of Exclusive GSM Dealers and Their Salesmen in Turkey pp. 192-198

Melik Karabiyikoglu

Volume 2, issue 2, 2012

The Role of Family Control on Financial Performance of Family Business in Gebze pp. 75-82

Huriye SABANCI Özer

Attributions for Poverty: A Survey of Student’s Perception pp. 83-91

Samuel Yeboah and Kumi Ernest

Investigating Consumer Insight by Using Completion Techniques: A Case Study of a Motorcycle Accessory Shop in Thailand pp. 92-98

Chutinon Putthiwanit

Structural Investigation of Service Quality in Conventional and Islamic Banking in Pakistan pp. 99-105

Muhammad Imran Qureshi, Muhammad Aamir Khan and Khalid Zaman

The Impact of Motivation and Hygiene Factors on Research Performance: An Empirical Study from A Turkish University pp. 106-111

Oya Tamtekin Aydin

The Impact of Green Supply Chain Management on Transportation Cost Reduction in Turkey pp. 112-121

Mehmet Saridogan

Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies pp. 122-129

Shahriar Azizi, Fateme Ghytasivand and Sina Fakharmanesh

Volume 2, issue 1, 2012

SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks pp. 1-9

Bettina Lis, Heinz-Werner Nienstedt, Patrick Proner and Gözde Yalazi

Youth Entrepreneurship as a Way of Boosting Indian Economic Competitiveness: A Study of Orissa pp. 10-21

Manjusmita Dash and Kulveen Kaur

Inclusive Business – What It Is All About? Managing Inclusive Companies pp. 22-42

Tea Golja and Samanta Pozega

Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab pp. 43-51

Raj Kumar Gautam

Human Resource Management Practices and Employees’ Satisfaction Towards Private Banking Sector in Bangladesh pp. 52-58

Md. Tofael Hossain Majumder

Assessing the Predictive Power of Customer Satisfaction for Financial and Market Performances: Price-to-Earnings Ratio is a Better Predictor Overall pp. 59-74

Pierre Rostan and Alexandra Rostan

Volume 1, issue 4, 2011

The Effect of Transformational Leadership Behavior on Organizational Culture: An Application in Pharmaceutical Industry pp. 65-73

Sinem Aydogdu and Baris Asikgil

Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry pp. 74-85

Vikas Gautam

Taiwanese Consumers’ Internet Decision-Making Styles: The Role of Perceptions of the Internet pp. 86-92

Hung-Ming Lin

Volume 1, issue 3, 2011

An Empirical Investigation into the Construct of Higher Education Service Quality pp. 30-42

Jaroslav Dado, Janka Taborecka Petrovicova, Dejan Riznic and Tamara Rajic

An Empirical Study of the Relationship Among Job Satisfaction, Organizational Commitment and Turnover Intention pp. 43-53

Sinem Aydogdu and Baris Asikgil

The Relationship Between Mobbing and Organizational Commitment in Workplace pp. 54-64

Murad Yüksel and Bedriye Tunçsiper

Volume 1, issue 2, 2011

The use of Information and Communication Technologies from the Students of Elbasan University pp. 14-18

Bederiana Shyti

Development of Communication Technologies in Turkey: A General Overview pp. 19-24

Dilek Pencepe and Ozlem Ozturk

Next-Generation Retailing In India: An Empirical Study Using Factor Analysis pp. 25-35

Manju Smita Dash

Volume 1, issue 1, 2011

Should I Take It or Should I Not? Exploration of Students’ Course Choice as a Product pp. 1-7

Goknil N. Kocak and N. Serdar Sever

The Effect of Communication Medium and Container Location on Paper Recycling: A Case Study pp. 8-13

Dilek Pencepe and Onur Celik