Unwillingness to pay for privacy: A field experiment

Alastair R. Beresford, Dorothea Kübler and Sören Preibusch

Economics Letters, 2012, vol. 117, issue 1, 25-27

Abstract: We measure willingness to pay for privacy in a field experiment. Participants bought at most one DVD from one of two competing online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often.

Keywords: Privacy; Willingness to pay; Field experiment (search for similar items in EconPapers)
JEL-codes: C93 D12 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (70)

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Working Paper: Unwillingness to Pay for Privacy: A Field Experiment (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:ecolet:v:117:y:2012:i:1:p:25-27

DOI: 10.1016/j.econlet.2012.04.077

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