Unwillingness to pay for privacy: A field experiment

Alastair R. Beresford, Dorothea Kübler and Sören Preibusch

No 2011-010, SFB 649 Discussion Papers from Humboldt University Berlin, Collaborative Research Center 649: Economic Risk

Abstract: We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often.

Keywords: privacy; willingness to pay; field experiments (search for similar items in EconPapers)
JEL-codes: C93 D12 (search for similar items in EconPapers)
Date: 2011
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Related works:
Journal Article: Unwillingness to pay for privacy: A field experiment (2012)
Working Paper: Unwillingness to Pay for Privacy: A Field Experiment (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:sfb649:sfb649dp2011-010

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