Unwillingness to Pay for Privacy: A Field Experiment

Alastair R. Beresford (), Dorothea Kübler and Sören Preibusch
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Alastair R. Beresford: University of Cambridge

No 5017, IZA Discussion Papers from Institute of Labor Economics (IZA)

Abstract: We measure willingness to pay for privacy in a field experiment. Participants were given the choice to buy a maximum of one DVD from one of two online stores. One store consistently required more sensitive personal data than the other, but otherwise the stores were identical. In one treatment, DVDs were one Euro cheaper at the store requesting more personal information, and almost all buyers chose the cheaper store. Surprisingly, in the second treatment when prices were identical, participants bought from both shops equally often.

Keywords: privacy; willingness to pay; field experiments (search for similar items in EconPapers)
JEL-codes: C93 D12 (search for similar items in EconPapers)
Pages: 12 pages
Date: 2010-06
New Economics Papers: this item is included in nep-cbe and nep-exp
References: View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Related works:
Journal Article: Unwillingness to pay for privacy: A field experiment (2012)
Working Paper: Unwillingness to pay for privacy: A field experiment (2011)
Working Paper: Unwillingness to pay for privacy: A field experiment (2010)
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