Strategie di prezzo e profittabilit? nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data

Antonio Stasi (), Francesco Diotallevi () and Andrea Marchini ()

RIVISTA DI ECONOMIA AGRARIA, 2012, vol. XIV, issue 1, 69-88

Abstract: The paper proposes a quantitative analysis of extra-virgin olive oils market designed to study the intra-sectoral competition and to analyze the profitability of pricing strategies for different types of companies: small produces, large manufactures, private label. The analysis focuses on trade within the modern grocery sector, which represents the first distribution channel of extra virgin olive oils at the national level. The study refers to the theory of industrial organization and, through the demand estimation, comes to the measurement of price-cost margins. The most important results relate to the concerns of the smaller producers respect to private label, big and international companies in the event of a further fall of extra virgin olive oils prices.

Keywords: Olio d?oliva; private label; leadership; pricing; potere di mercato (search for similar items in EconPapers)
JEL-codes: C36 D22 D43 F12 (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 018&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
Working Paper: Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva:un modello di analisi attraverso gli scanner data (2012)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:rearea:v:html10.3280/rea2012-001005

Ordering information: This journal article can be ordered from
http://www.francoang ... o.aspx?IDRivista=174

Access Statistics for this article

RIVISTA DI ECONOMIA AGRARIA is currently edited by FrancoAngeli

More articles in RIVISTA DI ECONOMIA AGRARIA from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().