Strategie di prezzo e profittabilità nel mercato degli oli extra-vergine di oliva:un modello di analisi attraverso gli scanner data

BIG AND SMALL PRODUCERS, PRIVATE LABEL AND GDO’S PRICE STRATEGIES FOR EXTRA-VIRGIN OLIVE OIL

Antonio Stasi (), Francesco Diotallevi () and Andrea Marchini ()

MPRA Paper from University Library of Munich, Germany

Abstract: Given the recent changes in olive oil market and the growing importance of Distribution for commerce and for private labeling srategies, our work aims at conducting a market analysis that studies the competition within the sector and foresees the profitability of the different possible business strategies. The study refers to the industrial organization theory and estimates olive oil demand in order to calculate the price cost margins. The main findings concern low expectation about price wars. In general private labels seem to perform better then multinational strategies. Small-medium enterprises are less competitive but still able to survive in the competitive arena.

Keywords: BRAND; LEADERSHIP.; PRIVATE; LABEL.; GDO’S; PRICE; STRATEGIES.; EXTRAVIRGIN; OLIVE; OIL; MARKET (search for similar items in EconPapers)
JEL-codes: A13 C01 Q13 (search for similar items in EconPapers)
Date: 2012
New Economics Papers: this item is included in nep-bec
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Related works:
Journal Article: Strategie di prezzo e profittabilit? nel mercato degli oli extra-vergine di oliva: un modello di analisi attraverso gli scanner data (2012)
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:40449

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