Consumers? preferences investigation for extra virgin olive oil basing on conjoint analysis

Barbara Cafarelli, Piermichele La Sala, Giustina Pellegrini and Mariantonietta Fiore

RIVISTA DI STUDI SULLA SOSTENIBILITA', 2017, vol. VII, issue 1, 203-218

Abstract: The present work is aimed to analyse extra virgin olive oil (EVOO) consumers? preferences, identifying those attributes that more influence consumers? choices. In order to reach this goal, a conjoint analysis was implemented. Furthermore, the study evaluates the influence of standard and healthy characteristic on consumers preferences, such as the presence of EVOO?s natural antioxidant compounds (polyphenols). Firstly, an explorative survey was carried out, in order to investigate the EVOO market. Basing on results obtained through explorative survey, a web-based questionnaire was realized using Survey Analytics software. Results show that the most important consumers? attributes are: country of origin, label?s information, polyphenol?s presence.

Keywords: Preferenze del consumatore; OEVO; conjoint analysis; composti nutraceutici; valore salutistico; attributi (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.francoangeli.it/riviste/Scheda_Rivista. ... 619&Tipo=ArticoloPDF (text/html)
Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fan:rissri:v:html10.3280/riss2017-001013

Ordering information: This journal article can be ordered from
http://www.francoang ... o.aspx?IDRivista=168

Access Statistics for this article

RIVISTA DI STUDI SULLA SOSTENIBILITA' is currently edited by FrancoAngeli

More articles in RIVISTA DI STUDI SULLA SOSTENIBILITA' from FrancoAngeli Editore
Bibliographic data for series maintained by Stefania Rosato ().