International Journal of Electronic Marketing and Retailing

2006 - 2026

From Inderscience Enterprises Ltd
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Volume 17, issue 6, 2026

Virtual influencer marketing: mediating roles of product involvement and brand familiarity pp. 1-23

Ricardo Biason, Ahmed K. Elnagar, Clarissa Tolete, Hala A.S. Elsaadany, Shahedul Hasan and Larissa Santos

Volume 17, issue 5, 2026

Sustainable fashion in the digital age: investigating consumer responsiveness to value-driven in-app pre- and post-purchase marketing strategies pp. 1-37

Iuliia Iliashenko, Patrizia Gazzola, Roberta Pezzetti and Daniele Grechi

Volume 17, issue 3, 2026

Consumer fear of financial crises during pandemic time and its effect on their buying intentions pp. 265-289

Nidal A. Darwish, Boshra F. Al-Janazreh and Mohammed Abdallrahman

Twenty-three years of digital branding: systematic literature review pp. 290-317

Nurdin Hidayah, Vanessa Gaffar and Ayu Krishna Yuliawati

Identifying key drivers of online impulse buying: evidence from National Capital Region of India pp. 318-341

Ravinder Kaur, Tanya Shaw and Suyash Mishra

The influence of diverse usage motives on the amount of social media use: the moderating effects of age and gender pp. 342-361

Ozge Kirezli and Asli Elif Aydin

With or without ads? A question for health apps pp. 362-375

Cláudia Cardoso, Cândida Sofia Machado and Natália Lemos

Exploring the relationship between Maslow's needs theory and green purchase behaviour of Indian millennials: a structural equation modelling approach pp. 376-397

Amanpreet Kaur Mishra and Rahela Farooqi

Volume 17, issue 2, 2026

Identifying and analytical evaluation of indicators of supply market intelligence of perishable products in online retailing pp. 129-148

Mana Shakerin, Mohammd Reza Taghva, Zohreh Dehdashti Shahrokh and Iman Raeesi Vanani

Review helpfulness in online settings: an analysis of informational and emotional content pp. 149-175

Betul Durkaya Kurtcan and Sebnem Burnaz

Employees' perception on financial performance and corporate governance in commercial banks pp. 176-201

Padam Dongol and Sajeeb Kumar Shrestha

Exploring the relationship between store image attributes, satisfaction, behavioural intention, and marital status of grocery consumers: a moderated mediation analysis pp. 202-221

P. Parmod, Usha Arora, Farhat Akhtar, Prerna Tuteja, Abhishek Punia and Parveen Kumar

Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect pp. 222-241

Sheena Lovia Boateng

Multi-level marketing and distributor's retention: the effect of moderating role of distributor's job satisfaction in an emerging economy pp. 242-263

Amina Muhammad Liman, Muhammad Shaheer Nuhu, Zainab Lawal Gwadabe, Maryam Mustapha, Kaltume Mohammed Kamselem and Mohammed Sani Abdullahi

Volume 17, issue 1, 2026

Exploring the consumer preference for bank: a conjoint analysis approach pp. 1-18

Kushagra Kulshreshtha and Gunjan Sharma

Gamification for e-retailing: findings and future insights pp. 19-38

Vytautas Dikcius, Karina Adomaviciute-Sakalauske, Sigita Kirse and Ignas Zimaitis

Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment pp. 39-55

Rachit Shrivastava and Sujit Kumar Dubey

Role of online satisfying experience in luxury repurchase intention: a moderated-mediation approach pp. 56-79

Sheetal Jain

AI and human interaction in e-commerce platforms: analysing the consequential effects through empirical investigation pp. 80-103

Sunanjita Mahajan and Vinay Chauhan

Mobile payment system usage behaviour in an emerging economy pp. 104-128

Zaki Ferdaous, S.M. Shariful Haque, Md. Chhali Uddin and Md. Mahedi Hasan

Volume 16, issue 7, 2025

How customer expectations drive loyalty to food delivery app brands pp. 1-22

Alzira Marques, Marlene Lopes and Célia Santos

Volume 16, issue 6, 2025

Customer engagement in phygital retailing: study of antecedents and outcomes within the activity theory pp. 621-645

Fatma Choura and Oussama Jemai

A positive self-congruence theoretic view of shopping mall consumers' perceived risk in mobile commerce intentions pp. 646-671

Kathryn De Luca, Sigi Goode and Dennis Hart

Online buying behaviour during and post-COVID-19: evidence from an emerging market pp. 672-693

Abdelhamid Bennani, Hanae Qabil and Harit Satt

An empirical study on consumers' intentions to use and WOM communication intentions for product deliveries by drone pp. 694-724

Zübeyir Çelik, İbrahim Aydın, Kaan Yiğenoğlu and Ayhan Cesur

The role of brand attitude and source credibility in the relationships between eWOM communication and brand preference: a moderated mediation analysis pp. 725-756

Meziyet Uyanik

Volume 16, issue 5, 2025

Does social media marketing and customer engagement push customers towards purchase in online fashion industry in India? A moderated-mediated analysis pp. 491-515

Falaq Mubashir Sahaf and Mushtaq Ahmed Siddiqi

Insights from bibliometric analysis on customer engagement in the banking industry pp. 516-539

Rohit Bansal and Nishita Pruthi

Influential celebrities through brand co-creation by music video: how does it change perceived brand quality and impact on purchase intention? pp. 540-572

Zoe Nguyen and Tien Minh Dinh

The role of relationship quality mediation in traditional retail shop loyalty in the digital transformation era pp. 573-595

Mujianto Mujianto, Muhammad Ramaditya, Hartoyo Hartoyo, Rita Nurmalina and Eva Z. Yusuf

Consumers' perception and ranking of the significant factors for selecting an over-the-top video streaming platform pp. 596-616

Vijay Kumar Sharma and Manish Kumar Dwivedi

Volume 16, issue 4, 2025

An analysis of the effect of COVID-19 on the usage of entertainment mobile applications pp. 361-378

Jongdae Kim, Yun Kyung Oh and Jisu Yi

The impact of social media marketing activities constructs on brand equity constructs in a developing economy market pp. 379-397

Amel Pintol and Nereida Hadziahmetovic

Exploring determinants of brand loyalty: considering marketing mix and brand equity in FMCGs pp. 398-419

Kashif Farhat, Wajeeha Aslam, Syeda Nazneen Waseem and Wardah Irfan

The role of situational factors and purchase intention in actual purchase behaviour for organic food in Vietnam pp. 420-441

Tran Thi Ngoc Mai and Nguyen Thi Phuong Chi

Motivations and consequences of psychological ownership in rental commerce: evidence from the Gen Z consumers pp. 442-464

Mark Ratilla, Sandeep Kumar Dey, Michael Adu Kwarteng and Miloslava Chovancova

Understanding intention to recommend e-banking: a moderated mediation approach to analyse the role of customer satisfaction and perceived risk pp. 465-489

Vikas Chauhan

Volume 16, issue 3, 2025

Examining the influence of HEXACO personality traits on impulse buying tendency, perceived enjoyment, and impulse buying behaviour in the context of Instagram commerce pp. 241-268

Abhay Grover, Nilesh Arora and Pooja Sharma

The previous and future trend of social media marketing research: a bibliometric analysis pp. 269-291

Meenakshi Sharma and Rajeev Srivastava

Dried fruit demand analysis using the review tag function on the Chinese CBEC platform pp. 292-314

Danaitun Pongpatcharatorntep, Worawit Janchai and Veeraporn Siddoo

Building brand trust via social media influencers: the role of vicarious product experience, perceived influencer credibility and congruence pp. 315-335

Sudhir Bhatia, Nancy Jyani and Harbhajan Bansal

Explaining the linkage of dark sides of relationship marketing variables: an empirical investigation on selected Indian entrepreneurs pp. 336-359

Deepika, Shashank Vikram Pratap Singh, Mohinder Paul, Amarjeet and Abhimanyu Bhardwaj

Volume 16, issue 2, 2025

Predictors of deep electronic word-of-mouth providing behaviour of Indian consumers pp. 133-158

Vaishnavi Balasubramanian and T. Frank Sunil Justus

Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates pp. 159-174

Ravi Narayanaswamy and Richard A. Heiens

The effects of digital signage design features and interactivity on shoppers' behaviour: the mediated effect of positive shopping mall ambiance pp. 175-197

Thérèse Roux, Sfiso Mahlangu and Mnelisi Xaba

Creating a crisis: an examination of a modern crisis on Twitter pp. 198-217

Michael North

Food-evoked emotions and purchase intention in mobile watched YouTube chocolate campaigns: an application of FaceReader online and self-measurement methods pp. 218-240

Foteini-Rafailia Panavou, Katerina Tzafilkou and Anastasios Economides

Volume 16, issue 1, 2025

CRM purchase intention toward private label brand and trust: investigating the role of manufacturer brand quality, firm motives and perceived risk pp. 1-20

Suraj Shah, Maurvi Vasavada and Mahendra Sharma

Links among service quality, customer satisfaction and loyalty in Vietnam retail industry during the COVID-19 pandemic pp. 21-38

Thien-Vu Tran and Nhi Thi Hoai Nguyen

The essence of marketing intelligence research highlights from 1962 to 2021 pp. 39-66

Sushant Kumar Vishnoi, Teena Bagga and Naveen Virmani

Students' behavioural intention towards mobile technology for online shopping pp. 67-78

V. Geetha

Identifying the relationship between e-WOM engagement factors and users' purchase intention through social commerce pp. 79-103

Manjit Kour, Rajinder Kaur, Arshan Bhullar, Ritika Chaudhary and Aaliyah Siddiqui

Minimising display advertising avoidance on social media platforms - the role of exposure condition, personalisation, and personality traits pp. 104-132

Priscilla Teika Odoom, Raphael Odoom and Stephen Mahama Braimah